Derived from the embarrassment of different lifestyles,
The desire to be different,
Anni & Co brings a sense of exclusivity to women.
Fashion profile
Brand Name: Anni&Co
Established: 2015
Tonality Overview: Anni & Co Art Space is a multi-brand concept store dedicated to the promotion of contemporary elite women's high-quality lifestyle under the Andao & Co Art Space. Independent designers including Gang Gang, including 30, integrate fashion, accessories and footwear. Independent design of brand products in various fields such as books, coffee, etc. advocates conveying the important meaning of independent designers in contemporary aesthetics and witnessing the symbiosis and co-existence of independent design fashion and elite women in China.
In the process of pursuing the ultimate in life, every woman has received a fair amount of time to be engraved, and life has gradually had its appearance. In an age when culture, art, and design are essential to life, Anni & Co gives you the opportunity to re-examine and define a lifestyle that is different. Anni & Co blends the different styles of each brand into the same space. The only difference is whether you choose softness or strength. You are young and dynamic and mature and capable, but the same is the pursuit of exquisite life, the detail and the inner harshness.
Anni & Co Art Space Manager Liu Yan
Q&A conversation
SZFW: As a vivid interpretation of the "zero distance between art and life", how do you see the relationship between fashion, art and life?
Liu Yan: Anni & Co advocates the four dimensions of life of contemporary elite women: latitude in life, latitude in fashion, social dimension, and identity latitude. Art runs through them, whether it is external dress or the construction of home environment. Anni & Co just wanted to provide more possibilities in life and make every woman feel different.
SZFW: As a space for art, will there be a big show that will bring us special topics?
Liu Yan: The theme of this time is "the transfer of power to softness and tenacity." Combining the attributes of the two genders: "softness" and "strongness", reflecting the fact that women gradually have the right to speak in the political, financial, and fashion industries. Under the special times background, women have both of these attributes. This is one of the qualities that Anni&Co values.
SZFW: What qualities do women who frequent the Anni & Co Art Space have?
Liu Yan: They have a sense of identity and pride in their own identity. They don’t compromise, do not compromise, and pursue perfection in every detail of life.
Life itself has different dimensions of attributes,
Beauty is due to the interweaving of different dimensions.
A/W2018 Shenzhen Fashion Week,
Join Anni&Co's team,
Become a life connoisseur.
Poly Road platform takes advantage of the industrial base to support designers' survival and development. The opportunity to upgrade with Chinese consumption allows designers to realize their brand dreams. The theme of the A/W2018 Shenzhen Fashion Week Gathering Day was “Transfer of Rightâ€. This is to make the industry see the importance of Shenzhen fashion becoming more and more important. It also proves that it is unrealistic to completely copy the foreign industry model. We explore and seek The Chinese-style fashion rules emphasize and practice “commercial landing.†This is a topic worthy of study in the industry. We want the world to pay attention, and it is time for the fashion industry to focus on the transfer of power.
Poly Road platform was established in May 2015, located in the designer's dream factory, set the store's starting point. It is the mission of the Poly Road team to drive industrial upgrading with the most efficient sales transformation. To date, 583 independent designers of apparel items have signed up, and 126 independent designers presenting products and brands in the form of showrooms in Judo Space. The category covers women's wear, women's shoes, bags, hats, scarves, and accessories. Poly Road platform takes advantage of the industrial base to support designers' survival and development. The opportunity to upgrade with Chinese consumption allows designers to realize their brand dreams.
Show information
Poly Road x Anni&Co
2018.03.17 17:45 C show field
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