Speaking of "addictions," people often think of smoking, drinking, addicted to gambling, etc. However, with the increasingly diversified market economy, this "addiction" has deeply penetrated all walks of life. As nowadays Oxford Oxford Street popular London "addict" shoes brand sales element, no doubt to the footwear industry left a big torture. Right now, "China Shoes" swept the world has become an indisputable fact. However, compared with some international brands, the low added value of Chinese shoe brand, low brand awareness and low self-owned intellectual property rights also need to be refreshed. Overall, this is ultimately due to the lack of design and innovation elements, and the injection of a new era of shoe "drug addicts" justified again opened the legendary prologue. But shoes "addict" refers to what? In response, Dr Dennison, an economic expert stationed in the United States, explained that shoe enterprises "drug addicts" refer to the concepts and behaviors that countries in Europe and the United States continue to invest in innovative design in building their own shoe brands and other brands. At present, Europe and the United States and other countries for their own domestic footwear industry is more focused on the development of science and technology, and gradually become an "addiction", an open competition with the major international shoe design "addiction", commonly known as "drug addicts" The penetration of this new concept is also gradually increasing. Simply put, in the shoe industry, "drug addicts" is the high-intensity investment in shoe brand design innovation. As we all know, China's footwear industry and the disparity between the international footwear industry, not only is the production efficiency, but rather that China's footwear industry is still the main objective of processing and manufacturing limitations. Obviously, if you can not control the design of footwear brand channels, the Chinese footwear industry will be long-term or only in a passive situation. Especially in recent years, one after another outbreak of "labor shortage" and "unemployment wave", it is to a greater extent reflect the various shortcomings in the development of China's footwear industry. Throughout Wenzhou, Dongguan and other shoe profiles, this situation is stretched, as mentioned before the experts referred to as "watching tide" is a case. Admittedly, the design is ubiquitous, but in the past most of the concept of shoe business do not have depth to dig. But now the times are different, the footwear brand design innovation has entered a new mode of development, and profoundly affect consumer attitudes. So, whether it is shoe design or shoe brand continued innovation and sales, can no longer ignore the design. In spite of this, there are still some voices that question the "design economy" era. They suspect that the design economy can continue, or shoe "addict" in the course of gradual development, shoe-makers or whether because of the changing consumer groups and other factors once again ignore the shoe brand design. In fact, this concern exists, but the probabilities of presentation are relatively small. As nowadays, China's footwear industry is facing the problem of transformation and upgrading, shoe "drug addicts" brand innovation route is understandable is a good choice. Not to mention the ongoing soaring costs of all types, has pushed the shoe to the situation of the first fight. Only by finding the high value-added shoes brand and service based on high cost, can China's footwear industry make great efforts to "create" development. In short, after the brand-name era after the 21st century, design competitiveness has become the key to the success of shoe development. However, design and technology has always been the short board of China's footwear industry. This short board to some extent led directly to the Chinese footwear industry had to rely on low-cost competition. However, the cost of labor in China is still on the rise, and the prices of raw materials are still rising. This model is obviously unsustainable once the cost advantage has gradually subsided. Therefore, more and more shoe companies began to realize that this crisis is also going through design and innovation to achieve shoe upgrades, which also led the Chinese footwear industry into the "addicts" brand new era.
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