Clothing who protect intellectual property?

Recently, Proview Technology (Shenzhen) Co., Ltd., which has received much attention from the industry, v. Apple iPad trademark infringement is still fermenting. Chinese companies are upholding the banner of rights protection and dare to say "No" to the world's leading tycoons in tablet computers! It has provided many useful inspirations for domestic companies to raise awareness of intellectual property rights and use laws to protect their legitimate rights and interests. For this reason, the author thinks that China's textile and garment industry, especially the apparel design, is "infringed." Some clothing designers' copyrights and styles are often plagiarized just a few days after they came out. This has already become "strange." It seems very helpless. "How can you sue him?" said one clothing owner.

The trademark can be said to be the core of a clothing brand and an important part of the intangible assets of the company. It is referred to as "the printing machine for permanent printing" and it can bring excess profits to the company. Emphasis on trademark brands, protecting the intellectual property rights of apparel designers can be said to be an important part of promoting the healthy development of the apparel industry. However, for a long time, China's clothing intellectual property protection has been lagging behind. There are both the phenomenon of “pseudo-big-brand” counterfeiting of international clothing brands, as well as plagiarism of other people’s designs, pattern designs, and style designs. These recurring phenomena, due to difficulties in rights protection and low infringement costs, have been won by the infringing party and won less compensation. It has come to a place where it is not surprising.

The author can not help asking, why is it so difficult to protect the rights of clothing? There are many reasons for thinking about it. The first is infringement, you think he copied your creativity, but the evidence is not enough. A suit change, a style of refurbishment, all make business complaints nowhere. For instance, Guangzhou Huaxin Enterprise Co., Ltd., which has been reported by the media, has complained about Guiyang Snow Leopard Fur Shop. Huaxin believes that the fabric design of the “double-faced velvet ladies coat” sold by Snow Leopard, produced by a fur fashion company, infringed on the “double-sided checkered pattern” that the company had just obtained the national design patent. The matter was later gone. The question is: what is the standard for the difference between the design of "double-sided velvet" and "double-sided plaid" fabrics? I am afraid that both parties to the incident can not tell. The second is the “zero cost” of infringement, which makes “englishism” a very good job in the Chinese clothing industry. It can easily imitate other people’s clothing styles and patterns in the market, and it can be brought to the market, and the cost of this infringement is very low. . Businesses can't afford to pay a fine, and the withdrawal of clothing from the counter is a matter of all things. There are also laws and regulations based on which are too general and without detailed rules, making it difficult to determine the infringement. What are the intellectual property requirements for clothing? The appearance design of garments, fabric styles, consistency of design standards, and infringement “subject matter” include, among others, these issues are not resolved. It is tantamount to solving problems that garments are infringed. The author believes that the solution to the problem of clothing infringement requires comprehensive management. On the one hand, we must strengthen the construction of domestic apparel intellectual property protection environment. Enterprises should consciously assume social responsibilities and strengthen self-discipline. On the other hand, we must increase efforts to protect the intellectual property rights of apparel and do not tolerate violations of clothing infringements. Companies pay a lot of money and even go bankrupt.

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