"2013 China Colored Gemstone Collection Trend Report" - full text version
Noun explanation: What is a colored gem?
Gemstones are synonymous with the most beautiful, longest and rarest substances in the world. In the gem family, diamonds are well known to the public, and colored gemstones have just been known to the public. Colored gemstones, also known as colored gemstones, formerly known as ColoredGemstone or ColoredStone, are the general term for all colored gemstones except diamonds in the gem family.
Big family
The popularity of colored gemstones in the Chinese market continues to increase
Among the Chinese jewelry markets, the most well-known varieties are mainly gold, jade and diamonds. As a new consumer and collection variety, colored gemstones have a very low popularity five years ago, and no more than 5% of people know the name and general meaning of colored gemstones. It is now estimated that this ratio has doubled.
The popularity of colored stones in lovers
Moreover, according to the survey of members of China's colored gemstone network, consumers' understanding of varieties is also deepening. In addition to the 80% popularity of traditional precious rubies, sapphires and emeralds, the popularity of amethyst, citrine and tourmaline also has 80-90% high visibility.
The global supply of colored gemstones is tightening, China's demand is expanding, and prices are rising sharply.
Despite the financial and economic crisis in the past five years, the purchasing power of the Chinese market is still growing, and its incremental portion is far greater than the consumption contraction brought about by the sluggishness in the European and American markets. Coupled with the decline in production in major gemstone producing areas such as Colombia, Sri Lanka and Myanmar, the supply and demand relationship of many gemstone varieties has further turned to short supply, which shows that the terminal price is rising. The following is a statistical summary of the price increase of the world's major colored gemstones in 2008-2013, which was made by investigating the changes in the average price of high-quality gemstones in the wholesale market.
The ability of the Chinese market to accept new varieties is impressive
In the past five years, the Chinese market has shown a special interest and great absorption capacity for varieties other than traditional classic gemstones such as rubies, sapphires and emeralds. Among them, the most interesting consumer, the most obvious impact on supply and demand is the tourmaline. It can be said that the outbreak of demand for red tourmaline and watermelon tourmaline in China directly leads to a global shortage and price increase of related gemstones. The reason why the tourmaline is popular is that the name of the tourmaline is homophonic and evil, and the mouth color is good. Second, it was once the favorite gem of the Empress Dowager Cixi. It has a royal tradition; the third is that it is a good material to replace ruby, and the color is close. Ruby, but bigger and cheaper, is a gem that most people can buy. Fourth, many people believe that the unique piezoelectric effect of tourmaline can release negative ions when the surrounding temperature and pressure change. help.
The picture shows 46.05 carat watermelon tourmaline
At the same time, due to some decline in traditional production, emerging production areas began to replace some market demand and price segments that were not available in traditional production areas. For the past year, Mozambique rubies have also begun to show a clear upward trend. The main reason is that the production of rubies in Myanmar has declined and prices have risen to an unacceptable position for ordinary people. The Mozambique ruby ​​look is very close to the Burmese rubies, and the price is only a fraction of it, so it became popular. The recent price has accelerated and the price gap between the Myanmar and Ruby is approaching. Zambian emeralds also have a certain substitution for Colombian emeralds.
The picture shows the 1.07 gram Mozambique ruby
International brands and international auctions lead the high-end market for colored gemstone collections
Among the forces that can influence the high-end market of Chinese colored gemstones, international brands and international auctions are the two most important forces.
As far as international brands are concerned, with the high-end image that has been formed in the minds of Chinese consumers, the changes in their product lines and design trends will have a major impact on the entire market. In the past few years, international brands have launched China's tour or brand history retrospectives. Most of the heavyweight exhibits are made of colored stones, which makes Chinese consumers realize that not only diamonds are expensive and beautiful, but Many colored gemstones are equally beautiful and even more rare and unique. Among the exhibitions, the Cartier History Retrospective was held in the Forbidden City in Beijing; the 125th Anniversary Tour of Bulgari was held at the National Museum of China and the Shanghai Aurora Museum, and Van Cleef & Arpels was inherited from the global tour. The Shanghai Museum of Contemporary Art was held.
As far as auctions are concerned, Christie's and Sotheby's have mastered the important access and pricing power of rare and precious stones around the world. The transaction price of some gems at the auction not only affects the final consumer, but also has a significant impact on the pricing of the wholesale and even mining links.
Several important recent transaction cases include:
In the 2013 Christie's Hong Kong Spring Auction, a 44.53-carat Burmese unheated sapphire was set on the Cartier diamond necklace at an auction price of $2.8 million and a carat price of $63,000.
The picture shows the 44.53 carat Myanmar unheated sapphire necklace
In 2012, Christie's Hong Kong Spring Auction, a 6.04 carat Myanmar unheated ruby, color grade is pigeon blood red, the transaction price is 3.3 million US dollars, the carat price is 551,000 US dollars, the new world record of the ruby ​​transaction carat price. And it indicates that Myanmar ruby ​​prices will continue to rise.
The picture shows the 6.04 carat Myanmar unheated pigeon blood red ruby ​​ring
In 2013, Christie's Geneva Spring Auction, a stunning emerald diamond ring, set in a platinum setting with a huge pillow-shaped Colombian emerald weighing approximately 23.28 carats, which was finally sold for $1.92 million. Although the price is very high, in Colombia, this size and quality oil-free emerald has been extremely difficult to find.
The picture shows the 23.28-carat huge pillow-type Colombian emerald ring
Shopping mall counters are still the main channel, but the influence of Internet channels has risen to the second place.
According to market research, most Chinese consumers still list the shopping mall jewelry counter as the preferred purchase channel for jewelry. The reason is that quality is still more than the price factor, the most important factor consumers pay attention to before making a purchase decision. However, with the improvement of the Internet consumption environment, more and more consumers began to buy colored gemstones online. The number of collectible colored gemstones on the website has reached hundreds of thousands of yuan or even millions of yuan, which fully reflects the purchasing power of Chinese consumers. Improvements and increased confidence in purchasing professional network channels.
At the same time, in the network channel, consumers are more inclined to choose the official website of the brand or a professional industry portal, and the trust of large-scale multi-variety commercial products such as Taobao and Tmall is still not high.
Chinese favorite color
According to statistics, the top three colors of colored gem lovers are blue, red and green. These are also the three most classic colors in the international trend of colored gemstones.
Chinese favorite color gemstone variety
In terms of variety, the top three varieties of colored gem lovers are sapphire, ruby ​​and emerald. This result is in one-to-one correspondence with the three most popular colors, blue, red and green. Of course, these three are also the best-selling three colored gemstones in the world for hundreds of years.
Trend review:
The Chinese colored gemstone market has passed the initial stage of penetration and entered a stage of rapid growth. The collection value of colored gemstones has shown a high appreciation and return ability after being tested by the financial crisis and economic crisis. Chinese consumers' preferences for color and variety preferences have been in line with international standards. International brands have guided the trend of the consumer market, and the market structure of international auctions to guide the price level of the collection market has begun to appear. Although traditional shopping malls are still the main channel for jewelry purchases, the impact of the Internet on the industry is gradually increasing.
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