In the past, customer loyalty was generally high, in part because it was difficult and cumbersome for them to replace suppliers of products and services. This is not the case now, and consumers have more choices than ever before. The current market is shifting from a product-centric market to a consumer-centric market.
This kind of transformation does not require you to invest more in marketing expenses. Instead, you must know what is needed for better marketing, how to dig deeper into customers, and use "left-brain" analysis to gain insight into customers and potential customers.
For example: Who is the consumer you are looking for? What are their geographic demographics, life stages, lifestyles, consumer needs, purchase behaviors and buying patterns? More importantly, what are their unique potential values ​​and risks? When will consumers enter the market to find products and services to meet their needs and interests? What kind of products or services are more suitable for the needs of consumers? What are your preferences when your customers and potential customers make choices between competing brands?
To answer these marketing questions, you must have a deeper understanding of your customers and prospects, which requires consumer-centric analysis to help you develop the right product and deliver it in the right way, at the right time. The right consumer.
Consumer-centric analysis? D This is the topic that I want to discuss with you this time.
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How to achieve consumer-centric analysis
Consumer-centric analysis transforms consumer data information from simple after-the-fact recognition into insight and foresight.
How to compete and win a place in the era of consumer-driven economy?
Taking the lead and making decisions to change and develop an action plan is the first, more critical step in building a consumer-centric analysis.
The second step is to create and maintain a true 360-degree consumer perspective, which means a clear understanding of the demographics, life stages, lifestyles, attitudes, and behaviors of consumers. More importantly, be aware of their potential total value or risk.
The third step is to ensure the ability to conduct consumer-centric analysis, including management tools and data warehouses that integrate consumer information; consumer intelligence and reporting tools; analytical methods and a set of tools; a marketing test platform and decision making Tools for simulation and scenario planning.
In the fourth step, by adding data showing life attitudes and behavior patterns to the data model, the ability to predict market timing and purchasing propensity is developed, and the post-traditional traditional analysis is turned to forward-looking market insight and foresight analysis. include:
- analytics-driven to anticipate consumer behavior, when consumers change their life stages or when major life events occur, they will be interested in certain things and need certain products and services.
- Analytically driven to gain insight into consumer needs and desires for products and services, enabling them to turn this information into predictable information, providing “home searchable, residential and local business districts†Economic potential."
When all of these factors are integrated into an established plan, your business will be successful in consumer-centric analysis.
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