E-commerce women's brand beach fashion star show field early language custom for Shang Wenzhen

As the “Ming” rule of the fashion industry that is well known to the general public, female stars perform at various fashion events , wear customized costumes provided by fashion big names, compete for media flashes and fashion reports, skillfully complete their own value enhancement, and help The brand conducted a free public brand communication work. But the female star chooses to cooperate with what kind of brand is to test the fashion insight of female stars and their team.

The latest trend of the fashion cooperation between Bazaar and Tmall was the star show before the conference. As the latest darling of the fashion world and the academic tyrant, Shang Wenyi unexpectedly gave up the conservative traditional international big name in this event. The advanced custom dress provided by the online brand "Preliminary" was selected. This set of customized Japanese-style style dresses, in line with Shang Wenzhen's natural queen temperament, both the fashion index and the visual impact shocked the audience, becoming the focus of the audience reporter flash lamp chasing. In the subsequent interaction between the venues, Shang Wenyi also made no secret of his love for the language brand.

From the point of view of the development of the e-commerce industry, Amoy brands will enter the battle for the third stage of fashion taste and trend vane after passing through the two primary stages of the explosion and grab flow line and brand positioning to grab the crowd. Amoy brands are getting closer to traditional offline brands in terms of marketing capabilities, fashion sensitivity and so on. Stars, as a scarce resource for fashion circles, are cautiously choosing cooperative brands, which can be seen as a benchmark for the development of the market and the industry. The first language, Shang Wenyi, is the first shot of the online fashion brand infiltrating the traditional fashion industry.

It is understood that from the early language of Amoy brand, two years ago, he clearly defined the “Art Tide brand” as a brand positioning, unique design style and trend product experience, and continued in 2014 when the development speed of other Amoy brands slowed down. Go ahead and keep up to 100% growth. It is definitely not an accident that the first language can be seen by Shang Wenyi, a leading actress in the country, and bring the red carpet.

With the Tmall platform's 2014 fashion strategy, it is both an opportunity and a challenge for e-commerce women's brands. Many traditional big sellers are thinking about how to keep up with the pace of the entire platform in brand communication and be able to compete with traditional brands on the fashion battlefield.

But it is foreseeable that there will be more and more e-commerce women's brands similar to the initial language, debut with the major fashion shows, and use their own unique ways to change the game rules of the industry.