EVISU Spring Summer 2015 Collection

EVISU's Spring/Summer 2015 collection puts Street Goth into the cowboy style with sporting elements, bringing a new image to the series. The implementation of the brand's high-quality hand-made and elegant craftsmanship, as the trend for the classic style to add interesting and popular elements, showing a humorous, unfettered attitude, show the unique fashion style of denim, the brand to a new level.

The mix & match style is one of the important elements of streetwear. The hooded sports vests are full of features, and the Indigo shorts incorporate the features of denim fabric into the sports series, making them interesting. The series also boldly joins Unisex styles. Girls can wear oversize T-shirts or shirt jeans in short-sleeved shirts to create a feminine neutral image with a strong combination. The design combines cowboy elements with fashionable sports style, plus dynamic patterns and exquisite ingenious details. It strives to create a youthful and playful image.

EVISU cleverly uses hand-painted art (Calligraphy) throughout the entire series, with the popular geometry to make the design full of sense of the times. The brand's classic “Seagull” motif will be presented in innovative ways, such as coating effects, 3D three-dimensional flowers and other details on casual carelessness.

In terms of fabrics, in addition to the classic raw denim and indigo terry, the popular poly-sports fabrics are used to highlight the sports style. Together with the sweatpants style made of sheepskin, the overall style is more refined. The indigo color of traditional denim is used in combination with the simple tones of black, white and grey to make the overall tone more modern and easy to match with a stylish style with a personal style.

EVISU story

EVISU was founded in Osaka, Japan, in 1991. The name was inspired by EBISU Ebisu in Japanese mythology (also known as Ebisu, Barbara, Japanese: えびす). At first, the brand can only produce about fourteen pairs of jeans each day, and it is hand-painted with a seagull pattern on the back pocket of each pair of jeans. Because of this love of jeans and the meticulous attitude to detail, EVISU is quickly being held. The highly demanding Japanese fashion industry loved it, and it even sparked an upsurge of vintage jeans that swept the world. EVISU's persistence and focus in the past 20 years has earned a reputation and praise for the brand, which has become a favorite of many jeans collectors and trendsetters. At the same time, it is famous internationally, and it has the strict requirements for reducing the quality of the brand, and the original value of the originality has already been deeply ingrained and has become a classic in the history of jeans.

"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"

EVISU's slogan was inspired by John Lennon, a member of the Beatles, who praised "The Rock King" Elvis Presley's phrase "Before anyone did anything, Elvis did everything." Elvis Presley has become the classic character of rock music with its creative music and wonderful performances. Later, the founder of EVISU, Mr. Takeyama Yamashita, borrowed this quotation and changed it to EVISU's brand slogan. The slogan was also used by the brand in 2012 to celebrate the 20th anniversary of EVISU's establishment of the ready-to-wear collection. As a pioneer in denim apparel, EVISU is known for its unique sand washing process and exquisite details, and is committed to the spirit of corporate slogans, making EVISU an immortal symbol of denim clothing.

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