Grenado ladies power e-commerce is not an unusual way

This summer, the Gennaro Lynx flagship store had the highest sales of more than 35,000 pieces, and ranked sixth in the Tmall Women's Skirt single item category. The top five are all Amoy brands. Gennador ranked first in the traditional women's wear brand under the domestic line for the sales of short skirts.

Grenado ladies power e-commerce is not an unusual way

Grenado ladies power e-commerce is not an unusual way

Mr. Lu Haibin, General Manager of Wenzhou Gennaro Apparel, remarked: “In all domestic business forms, no industry can have such great development advantages and space as e-commerce.”
The Gnadle brand is a rising star of Wenzhou women's wear, but she is completely different from the traditional Wenzhou women's dress in terms of positioning and style. First of all, in terms of product structure, she focuses more on the beauty of the lower half of the woman. She uses pants and skirts as the core products. The download ratio is 5:5, which means that Gennado's pants dress proportion is as high as 50%. There are few domestic women's brands that are like this. In terms of style, Gennado is more fashionable, Korean, younger, and trendy than the traditional Wenzhou women's brands. According to Mr. Zeng of the Wenzhou Garment Merchants Association, there are two such fashion trends in hundreds of women's wear enterprises in Wenzhou, one is Jessile and the other is Gennado, but the product structure is different. Jessella is mainly in clothes, coats, and dresses, while Gennado focuses on bottoms. Therefore, the bosses of the women's wear industry in Wenzhou said that these two companies are not Wenzhou clothing circles, and more not Wenzhou brands. Because the traditional style of women's wear in Wenzhou, when used as a local language, it is “the old lady's style”, which means that it tends to be mature and old-fashioned. The two families completely subverted the factions of the Wenzhou women's faction and formed their own ways. Speaking of this unique product positioning of the Gennador brand, it has to be summarized in the experience of general manager Lu Haibin. Before the introduction of the Gennado brand, Lu Haibin has been engaged in the production and sale of pants for more than 10 years in Wenzhou. Inside is a small celebrity.
In Lu Haibin's view, it is much more difficult to do trousers than the tops, especially the type and fabrics, because a good trousers can perfectly show the curves of a woman's buttocks. Therefore, compared to the tops, the trousers will be more demanding in the type and fabric requirements. The tops are not the same. The tops are more about design than craftsmanship. Therefore, there are thousands of women's wear brands in the country, and only a few of them are women's trousers. This is because the trousers are too high in craftsmanship and requirements. Talents and fabrics are much more expensive than blouses, so everyone is willing to do blouses without touching trousers. Why are brothers, Mia Mia, these brands of pants fluctuate by more than 800 yuan, and consumers are still happy to pay the bills, there is a reason for this, because they type, craft, fabric really good, to achieve the ultimate realm of perfection .

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