First, on O2O
Refers to the online business opportunities combined with the Internet, so that the Internet has become the forefront of offline transactions, taking market share. This concept originated in the United States. The concept of O2O is very broad, as long as the industry chain can be involved in both online and offline, it can be called O2O.
Second, how to develop Oerlikon headquarters
O2O to establish the basic conditions: online store, physical store (a shop). Network mall is independent investment by the headquarters, a unified price, a unified image, a unified product, unified advertising, unified management. Franchisees just open a physical store within the jurisdiction, online shopping mall orders generated in your jurisdiction, the headquarters immediately sent to the terminal store, franchisee responsible for delivery, payment.
Third, how to promote O2O model
1, advertising: POP promotion, promotion coupons, TV commercials, square meters advertising, public welfare activities.
2, experience promotion: product experience, emotion, social experience.
3, network promotion: search engine advertising, network union, micro network, micro mall
Fourth, Hanier O2O core principles of online shopping mall:
Sales core --- full member online and offline unified price only member only price less spend more work brush two-dimensional code to help
Fifth, O2O bring benefits
(1) on the franchisee
1, to reduce the store's gold business location dependence, reduce capital expenditures, increase the rational utilization of shops.
2, to get more publicity, display opportunities, to attract more new customers to shop consumption.
3, the promotion effect can be found, each transaction can be tracked.
4, through user communication, a better understanding of the user's psychology.
5, through effective online booking, reasonable arrangements for operating cost savings.
6, to stimulate new products, new store spending more convenient.
(2) to consumers
1, access to richer, comprehensive business and service content information.
2, more convenient to business online consulting and pre-sale.
3, compared to direct consumption under the line more favorable activities.
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