Interpretation of Trands Mens Brand Strategy: Borderless Brands

Please explain why Trands is a “Borderless Brand”

Shi Xiaodong: The reason why Trands is a brand without borders is because Trands is a Chinese brand, but it has an Italian design concept, Korean production technology, European and American operating models, and it has internationalization. Professional team: The chief designer is Italy's Ivano Kettering, the technical director is Italy's Luigi Brody, the director of the company's business is Japan's Yoshimura Yoshihiko, and the European and American regional marketing director is David Ma. Mr. Gleit, Group consultant is Mr. Shen Hongxi of South Korea and brand consultant is Mr. Geng Gengshui of China. In a simple sense, the Trands brand cannot distinguish its ownership issue from country to country because it brings together the greatest wisdom in the world, assembles the best quality attributes of the world's apparel, and has a wide range of operations worldwide. Channels, so Trands is a borderless brand and a brand for people all over the world.

Please tell us about the development strategy of Trands?

Shi Xiaodong: In the face of the international competition in the post-WTO era, Chuangshi has formulated the strategic concept of “the concept of borderlessness, brand survival”, which is to reinforce the high brand value and high brand loyalty of the Chuangshi brand. At the same time, based on the strong background of international cooperation over the past 10 years, Chuangshi proposed the brand mission of “collecting international fashion forces and serving China”.

The Chinese apparel industry in which Trands is located is the most market-oriented and has the highest international dependence. It is also one of the industries most concerned by the world. It can be said that internationalization is a must-see for Chinese apparel companies. In the process of continuous accumulation over many years, Trands insisted on taking the path of internationalization and internationalization, and responded to the “international existence” with men’s wear without “national border”.

In the future internationalization of Trands, on the basis of adhering to and continuation of its established development goals, we actively seek more cooperation with multiple international customers, while integrating our international resources to form our own advantages. Relying on the characteristics and advantages of local industrial clusters, the development path of specialization, internationalization, industrialization, scale, and intensification will be adopted. To this end, we put forward the strategic goal of “making a world-class fashion factory, setting up a world-class clothing trading company, and creating a world-class men’s brand”. These three strategic goals will be the internationalization of Trand and the brand without borders. Is the only way to become a multinational corporation.

What is the consumer population of Trands?

Shi Xiaodong: Trands is a high-end customized men's wear specially designed for the upstarts of the world's business circles. The consumer groups it faces are those who are 28 to 50 years old, who are successful businessmen, industry elites, corporate executives, investment managers, and socialites. Such groups as the senior executives of Metropolis and the like have a good educational background and economic foundation as well as a wide range of social circles. These groups of people are also the people who correspond to the internationalization of the Trands brand.

What is Trands brand positioning and strategy?

Shi Xiaodong: In the essence of Trands, “without borders” is an important part and the largest capital of the Trands brand. Trands's position is to create an "international fashion brand, international brand of design culture." Trands's target market is developed countries, and its target customers are the top three apparel brands in developed countries; its product goal is to create an internationally advanced level of OEM processing and premium brand customization markets. While we are on the road to internationalization, we must first create the first gold medal - "to be a world-class processing factory"; then we must win the second gold medal - "to be a world-class garment trading company" and finally take the third block. Gold Medal - "To create a world-class men's brand." Rome was not built in one day, and the realization of this process is also a rational gradual progress. The international market is an ever-changing field, and Trands is ready for full combat.