Luxury brand advertising revealed 2014 autumn and winter fashion trends

Skirts may have been a barometer of clever tracking of economic conditions—precisely because they are now all over the world—but they really need to understand the strength of global hard currency, and browse the September issue of the world's major fashion magazines. It is the best way.

In early August, the September issue of the American Vogue magazine, which reached the major bookstores, became a big deal. Its advertising space was more than any other fashion magazine in the United States—a total of 631 pages. However, compared to last year's September issue of Lady Gaga's 665-page advertisement, it still had 4.5% fewer pages. Compared with the 727-page advertisement recorded in the September issue of Vogue last September, To be inferior to many.

The luxury goods industry may not be able to reverse the current economic dilemma—at least for the moment. In fashion jargon, the overall sentiment of the fashion world is not very high: wearing brown and black Prada line-up models and models wearing Dior corsets before Fauvist-style concrete buildings. Models in the hotel suites and models wearing the same alternative Kenzo knitwear stayed in a surrealistic little golf course and it was clear to see them. Yes, advertising is not only a barometer reflecting consumer trends in the fashion world, but also a venue for determining the tone of fashion. The following advertising pictures are directly from the designer's point of view, showing how the fashion industry interprets this year's autumn and winter fashion season, so you must take care.

Stella McCartney

Spokesperson: Supermodel Kate Moss, shot by Turkish photographer Mert Alas and British photographer Marcus Piggott.

Advertising theme: Kate is wearing a zippered fashion. This autumn and winter may be full of supermodels, but Moss could become the endorsement model of Stella McCartney for the seventh time and it still seems to have a sensational effect.

The location of commercials: "Interesting Counterattack" in Men's Clothing Stores - In addition there is a surrealistic, very well-acclaimed video clip. "From the heart, we all look like optimistic sunflowers," said Kate, of course, we are all like this, love dictates.

Reason: With such a model as a friend, why not?

Alexander Wang

Spokespeople: Anna Ewers, Vanessa Moody, Katlin Aas, Kat Hessen, Lexi Boling, etc. The supermodel was taken by photography master Steven Klein.

Advertising film theme: You have been "captured" by fashion police.

Commercial film location: Scenes like "Orange is the New Black," but the colors are not so beautiful.

Cause: Wang Daren’s “urban survival gear” has a bad feeling. It seems that Wang Daren still knows his own customers and we know nothing about it.

Moschino

Spokespeople: including Linda Evangelista, Stella Tennant, Carolyn Murphy, Saschia de Blau ( Saskia de Brauw, Karen Elson, and Raquel Zimmermann were shot by photographer Steven Meisel.

The theme of commercials: eyes closed, fancy Richard Avedon’s commercial commercial filmed for a fast food chain in the early 1990s, has already been understood.

Place of the advertisement: In a studio, it is within easy reach of the oil shabu-shabu.

Reason: The "Happy Meal" series created by the cutting-edge designer Jeremy Scott (whose design inspiration can be attributed to a certain hamburger chain in the United States) has made this remarkably tired Italian fashion brand a fashion leader. But also added a lot of sense of the alternative.