Changing clothes for the new year and starting the red fortune with a "red" is a sense of ritual that everyone loves. Recently, a special single poinsettia has gone out of the circle. Under the leadership of well-known artist Song Qian, the dual platform of Weibo and Xiaohongshu has launched the enthusiastic, sexy and positive "red" underwear for the beginning of 2021. It is the new [Red V Plan] launched by the well-known domestic underwear brand Manifen, which attracted the attention of the public as soon as it appeared.
2021 is the 21st year of "Manifen Red" launched, in line with the new mission of "exploring inward and illuminating others". Combining the stylish and differentiated characteristics of underwear products, Manifen teamed up with brand spokesperson Song Qian and brand Body Dance ambassador Zhu Jiejing to launch the [Red V Project]. "V" is Manifan’s technical and design ingenuity, and at the same time, it is also the kind of life that Manifen advocates for women to resist defeat. It is soft, stubborn, and full of strength. Every time it hits the bottom, it is for better preparation. hair.
Just as Song Qian said: "V is my strength to go up against the trend, and a stylish life that I will not admit defeat. In 2021, be my own light, put on Manifen's red V underwear and light up my new life."
Dance artist Zhu Jiejing also expressed her source of dance power for more than 20 years:
"V, is my flexible strength. Every time I touch the ground, I will dance for the next time. In 2021, I will wear Manifen's red V underwear and be born upwards. New Year's V dance."
Subsequently, Manifen launched the [Red V Plan] series "Light Up the Red V" on the media platform, using a "Red V" to start the New Year's red luck.
Starting point: Xiaohongshu's celebrity collocation is out of the circle, and the red V appears to attract the eye
Manifen initiated the topic #曼妮芬红Væœè£…ç©¿é…# on the professional grass-growing platform Xiaohongshu, and invited Xiao Hongshu to show off the red V outfit. The famous celebrities took the lead out of the circle, showing the changeable style of red underwear. A handsome black suit, wearing a domineering president fan; a red shirt, outlines the intellectual beauty of a woman; a burgundy plush jacket, hot and sexy; or a Chinese-style outer cloak, two Chinese styles Clash out of a cool female demeanor.
(From left to right, they are the baby elephant, the deer Tata, and the variety Jia Fei Yeonzi)
There is also the enthusiasm or playfulness of red and red collision, the vivid contrast of red and white, and the soft glutinous band of the little woman. A red V underwear, fancy all-match, brings a visual feast of festive "China Red".
(From left to right, Yuan ZouZou, Lvy Ying, kitty, Taffy Chinese cabbage)
Detonation: Spokespersons lead, well-known dancers to help out, Weibo big exposure fully launches the "Red V Project"
After Xiaohongshu became popular, Manifen took advantage of the dual atmosphere of Christmas and welcoming the new year on the hot spot on Weibo, led by the Red V star and brand spokesperson Song Qian, and the brand Body Dance ambassador Zhu Jiejing assisted and launched the " "Red V Project", inviting the whole people to share the red V outfit or a 2021 New Year V wish, and show off their New Year "V" power together.
#å®‹èŒœåŠ çº¢V计划# The topic was ranked No. 3 in the hot search, attracting a large number of netizens to participate in "Light Up the New Students".
(#å®‹èŒœåŠ çº¢V计划# Hot search screenshot)
(Fans participate in the Red V Project and make new year wishes)
Undertake: The flagship store launches a special page, Fantasia Red V underwear helps sales conversion
Since 1999, Manifen launched the first [Dragon Phoenix Chinese Red], which embarked on a journey of ingenuity of "Manifen Red", combining the essence of Chinese traditional culture with fashion design, conveying modern oriental aesthetics. This red V underwear of the same style of Song Qian, freehand Chinese red design, exquisite and delicate positioning embroidery, classic Yangtze River Delta design, V shape uplifting, Manifen designed with ingenuity craftsmanship, to bring users visual and wearing A stylish experience. Manifen assembled the new year wishes of the "V star people" on the official WeChat and designed them into a "barrage new wish gift box packaging" to pass their wishes to themselves and to light up others.
(Manifen Barrage New Year Gift Box)
At the same time, the official flagship store simultaneously opened the red product thematic channel to accept off-site traffic. For the user’s wedding, new year, birth year, and gift-giving needs, the Manifan brand, which has been focusing on the underwear industry for 25 years, helps every user find it with professional quality and rich categories My own red underwear, full of beautiful expectations for the New Year.
New year, a new job, a new marriage, a new life... Every new moment is entrusted with new expectations. Every time you turn against the trend, you will make a leap. In 2021, "be your own light", believe in yourself, and hope that every Girls can use a red V to start the New Year's red luck.
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