Mecoxlane together with Econnis China strongly introduced Rampage

Recently, Shanghai Mecoxlane International Mail Order Co., Ltd. (hereinafter referred to as: Mecoxlane) and its partners in the United States and China officially announced simultaneously: Mecoxlane and Icox Nixon China Limited (Iconix China Limited, hereinafter referred to as Econos China) will Rampage, a well-known fashion brand owned by Iconix Brand Group, Inc., is introduced into mainland China to jointly develop the Rampage brand's Greater China market. One of the fastest-growing listed companies in the fashion industry in the United States, Accones Group owns a number of fashion brands sought after by consumers such as Mossimo ® and LONDON FOG ®, among which Rampage is the most popular in the United States One of the clothing brand. After this formal stay in mainland China, Rampage brand will build its own website and store, while taking directory sales and e-commerce and other channels, so that more consumers can experience in time its stylish, diverse product line. As a popular fashion brand in the United States, Rampage designs fashion, style publicity, bright color and vivid, focused on the feminine sexy charming and confident beauty, the main face of 18-35 years of female consumer groups. Style covers mainly three types of clothing line: sports and leisure, denim clothing and suits, the introduction of the basic styles will be more domestic, in addition, compared with other apparel brands, its price is about 1 / 3. As the Rampage brand traits coincide with the younger generation's pursuit of fashion, self-confidence, happiness, longing for attention and other personality concepts, it is favored by young people and is also one of the favorite brands of young people in the United States. Rampage, which is marketed in the United States primarily through 1,500 stores and brand stores throughout the United States and on corporate websites, coincided with McCawlin's multi-channel retail model, which ultimately culminated in a partnership between the two. It is reported that in early 2009, Rampage brand in many large and medium-sized cities in mainland China will open more than 50 stores, and domestic consumers first to launch its 2009 spring and summer models of fashion and accessories. For the vast number of consumers, multi-channel retail model with international fashion brand Rampage, will make it a more perfect, full shopping experience. About Mecoxlane Mecox Lane was established on January 8, 1996 as the first foreign-funded enterprise engaged in mail order business in China with government approval. Its business covers the whole country. Excellent product quality, competitive prices, excellent customer service makes it a direct marketing industry leader in the position. Currently, McCaw Lin employs more than 2,000 people and has established a number of product lines including fashionable clothing, fashion accessories, household appliances, health and beauty, and pet products. The target population is mainly white-collar women aged 20-35. Mecoxlane has a strong supplier resource and logistics system serving millions of users, with its own independent e-commerce portal, www.M18.com, and nearly 160 retail outlets. With the continuous improvement and development of multiple distribution channels, including mail order, e-commerce, telemarketing and store sales, McCaw Lin is moving forward with the vision of multichannel retail industry leaders. Earlier this year, Sequoia Capital invested more than 80 million U.S. dollars Mecoxlane. Leveraging the boost of venture capital, McCall Lin will speed up the process, strive to create a multi-dimensional three-dimensional shopping experience for urban women.

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