Recently, 2013CBME Shanghai Pregnancy Baby Exhibition successfully carried out. As the first and only maternity and baby clothing brand in China that covers maternity and baby wear, mum & me also participated in this large-scale exhibition of pregnant children. Mum & M presented a total of 250 pieces of four series of over 250 items of four series of pregnant wear at this exhibition, which fully demonstrated its brand concept of "fashion, simplicity and comfort" And its "first-class texture, the public price" superb cost-effective brand image, by dealers and peers from across the country highly praised and sought after.
At the exhibition site, Mr. Feng Yin, general manager of Shenzhen Western Clothing Co., Ltd., a subsidiary of the mother and infant brand of mum & me, interviewed the reporters.
Feng introduction: mum & me pregnant baby brand founder, Shenzhen City, Western Clothing Co., Ltd. General Manager, Shenzhen City, Le Culture Media Co., Ltd. General Manager. Hui Bao pregnant women former CBO, textile and garment top ten man of the year. Chinese famous music group "Causal brothers" members.
Reporter: Feng total, hello! First, please briefly introduce the mum & me brand.
Feng: Hello! Mom and me (mum & me) is our second brand launch, is the Shenzhen Western Clothing Co., Ltd. under the brand. Shenzhen City, Western Clothing Co., Ltd. "under the Hong Kong" Western American Fashion International Limited ", is a pregnant women clothing, infant clothing, infants and young children's cotton-based supplies as the main product, design, production, sales and service as one Of the comprehensive pregnant baby clothing Co., Ltd. Prior to this, we established the first brand "Hui Bao" has 18 years of history.Mum & me The meaning of the brand for the mum means that the company's products maternity wear , Me is a baby, the brand consists of two types of products: 0-2 years old baby cotton spinning products and infant clothing, maternity and mum & me products extend the fashion of pregnant children, "simple, comfortable "The design style, loved by the majority of customers.
Reporter: So mom & me brand positioning is like? What route is the market: high-end or low-end?
Feng Yin: I think the brand's position can not simply be interpreted as a high school, a new brand is often to meet the needs of the market. mum & me brand products have first-class texture, the public price, then from the consumer price point of view, it should be high-end brands, but from our overall market positioning, it should be in line with China's mass consumer demand. Cheap, for the world's moms and children to provide the best quality service is the purpose of our brand.
Reporter: So what is the competitive advantage of mum & me brands?
Feng Yin: The first is the concept of the entire brand. First, our product is made up of two parts: maternity and baby, which is a big plus for the mum & me brand. Because in the market, we can see a lot of maternity wear is just a simple maternity dress, our first brand, the same is true of the Hui Bao. In fact, from the brand side is a very big loss. Because the training of 6-8 months of loyal customers to 8 months pregnant basically consider buying a baby instead of continuing to buy maternity dress. So, if the same brand runs through the maternity and baby clothes, it will allow our customers to have a continued purchase of our products. At present, judging from the domestic market, we are the first to introduce the same brand of maternity clothes and baby clothes. This is the advantage of our brand design. Second, the advantages of product design. Our product design team consists of elite members who have more than 10 years of design experience in maternity and baby wear. Therefore, in the style of the product, we have the absolute right to speak. Although not 100% lead the market trend, but at least we are pioneers in the fashion market for pregnant baby clothing. Again, is the operating policy, we introduced the most popular pregnancy clothing provider to join the market to attract dealers investment policy, to minimize the risk of franchisees, to give them the maximum marketing support and brand promotion. It is also a strong competitive advantage that we are confident of expanding our market and capturing market share in a short period of time.
Reporter: In the market, many children's clothing broke out quality problems, how our brand is how to control the quality of the product?
Feng Yin: Yes, this is one of the competitive advantages of the mum & me brand I did not mention earlier. Because we ourselves are high-end brands (high-positioning and high-priced brands), we are very confident in the source control of our own accessories. We have very stable suppliers, most of which have a long cooperation period of seven or eight years. The quality control of our quality department is very strict. Followed by the production of this one, this is our team has always focused on one aspect. Cheap is an image of our brand, but also a signal transmitted by our brand, it is a value of our brand itself. When a product is low in price, it is because it is inexpensive and can not be said to be inexpensive. It is precisely because we have first-class quality, including the first-class clothing products, and first-class service, only to use the public price to interpret the brand, so that we can really talk about cheap.
Reporter: After listening to your words, I think our brand will certainly be able to get very good development, then the next is our brand marketing plan is like?
Feng Yin: This year's CBME 2013 show was the first mum & me brand to debut in the market and come into contact with peers. Well, after this announcement, we may have the mum & me brand in the shortest possible time covering the national market. From the company's point of view, after all, we have 18 years of maternity market experience, as well as a very elite team, have enough strength to operate this new brand. So, the next step is to follow the market, and then enhance the brand, give full play to our advantages to the limit, so that our products more to serve our end consumers. China is committed to building one of the first pregnant and infants quality clothing brand.
Reporter: Thank you, once again, thank you to accept our interview! Wish the mum & me brand a good start and a wonderful future ...
Feng: Thank you!
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