Recently, the domestic famous lingerie brand Polanna formally realized the brand strategy upgrade, Polanna brand by the past, a single "lingerie brand" formally "women's life all-encompassing brand" transformation! There is no doubt that Polana brand underwear this initiative has created a new precedent for the domestic underwear industry.
Polana all-inclusive collection of life Museum
Polana all-inclusive collection of life Museum
As we all know, Po Lanna was once the well-known local brand of health underwear, the concept of original flower fine fiber care and reputation in the industry, and by many women's pro-gaze. In 2014, in response to the increasingly fierce market competition environment, the brand of Polanco proposed a strategic upgrade of the brand and transformed the brand of Polanco into a collective brand that sells consumer products for all kinds of women's lives so as to expand the brand and enhance the brand Competitiveness, to achieve stronger brand more long-term development.
Polana all-inclusive collection of life Museum
Polana all-inclusive collection of life Museum
After Polana brand planning team planning and operation of six months, Polana brand has introduced a variety of items such as nail art, women skin care, women's accessories, perfumes. At this point, Pollana is no longer a single underwear brand, but a collection of brands that cover all types of consumer goods such as underwear, ladies' nails, women's skincare, women's accessories and fragrances.
Polanna brand strategy upgrade measures to achieve the diversification of the brand terminal stores business, broaden the terminal store sales model, enrich the customer experience, so that Polana brand stores have become a veritable "full range of women's life Collection live museum. " Consumers can enjoy a one-stop shop for service and shopping at the Polanna branded terminal.
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