POOK parent company won the 2016 Dongguan "craftsmanship" enterprise

August 25 afternoon, the Dongguan Science and Technology Association guidance, Dongguan Institute of Economics and Urban Development, "Dongguan Economic" magazine sponsored "Quality Wan Yi Seiko masters" 2016 official craftsmanship series results officially announced, and in the Hongyuan Hotel Held a grand ceremony. From Dongguan community from all walks of life entrepreneurs, academics, business leaders and other leaders come together to celebrate the ceremony. In recent years, the Dongguan municipal government has always attached great importance to the "artisan spirit" to carry forward and cultivate this year's government work report put forward "focus on the quality of Dongguan brand goods," the goal, and won the early "model city strong quality of the city "title. In the current context of China's vigorous promotion of supply-side structural reforms, Dongguan's strategy of "establishing a market with quality" embodies Dongguan's reliance on the "artisan spirit" and more on the drive and vitality of Dongguan's promotion of "Quality Craftsmanship" pursue. According to the person in charge of the event organizers, enterprises without a brand are bound to be coolies who marry their own clothes. Enterprises without a craftsman's spirit are destined to ensure the quality of their products. Without an innovation-driven vitality, they are destined to be abandoned by the ever-changing times. Only respect for skilled craftsmen, only pay attention to quality management, only continuous innovation, can get out of the woods, ushered in the new glory created by China. As a famous manufacturing city in the world, Dongguan is responsible and obligated to become the vanguard of the Chinese manufacturing in 2025. It should also explore a new road of upgrading and quality manufacturing. Qunying, Xiangshan Festival. The organizer invited Li Su, the Executive Chairman of the Contemporary Think Tank Forum, as his keynote speaker. He gave a brilliant feast for guests on the theme of "Three Stages of Manufacturing in China, Four Crisis, Five Major Prospects and Ten Practices". He believes that currently China faces four major crises: the crisis of market competition caused by the non-standard order, the cost-oriented industrial transfer crisis in a globalized pattern, the technological upgrading crisis triggered by the acceleration of technological innovation and the industry subversion crisis triggered by the Internet revolution. Therefore, the crisis facing the transformation of manufacturing enterprises in China, especially small and medium manufacturing enterprises, should take the initiative, positive change, first, to carry out technological innovation, which is the only way for SMEs to grow into large enterprises; the second is to find low-cost restructuring Opportunities to tap new profit growth points through the adjustment of industrial structure and competitive order; Third, to make full use of the value of the Chinese market to launch international mergers and acquisitions so as to enhance brand value and improve the R & D layout; Fourthly, in the "Internet +" era, Efforts to find a marketing breakthrough to capture individual needs; Fifth, the subversive transformation, such as from providing products to provide services extension. Since the contest was launched on July 22, 2016, the "Top Ten Quality Management Enterprises in Dongguan City" was selected after the contest was first conducted, such as the application for registration, the preliminary examination of the Organizing Committee, the internet publicity, the public vote selection and expert review. One of the parents Pengpu generation POOK brand children's clothing company - Guangdong Pig Banner Clothing Co., Ltd. became the only award-winning children's wear enterprises. Once upon a time, Dongguan is just the world's "processing plant", Dongguan manufacturing equivalent to OEM, was labeled the cottage label. In the era of low-cost waved goodbye, the future of manufacturing in Dongguan where? "It's about quality improvement, which is about creating a brand." Since the reform and opening up, Dongguan has quickly completed the "volume" change. At present, Dongguan is experiencing a "quality" change, behind the tens of thousands of companies like Guangdong Pig Banner Clothing Co., Ltd., the same pursuit of quality manufacturing, Dongguan enterprises strive for results. (From Dongguan economy)

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