Now underwear business sales network development. In this process of transformation, the existing problems can not be resolved in a timely manner based on past experience. Only through timely understanding of sales data can we identify problems, make judgments and make correct decisions. Therefore, the marketing management of enterprises should include two aspects: First, marketing networks, and second, marketing decisions. Underwear companies generally have established a set of production plants, marketing companies, regional sales centers, stores and other distribution, consignment marketing network. The establishment of the marketing network makes the entity of the enterprise grow gradually, but the problem also becomes increasingly prominent as the enterprise grows in size. That is, how to timely and correctly grasp the data in the marketing network and process the data quickly and accurately , Making it an important basis for marketing decisions. Therefore, timely and accurate access to the most basic data from the marketing network is the most important.
â— improve business management, improve competitiveness; help enterprises achieve strategic advantages ahead of their peers
The main goal pursued by an enterprise is to have a strategic advantage ahead of its competitors in the competition, with the rapid growth of income and declining cost. To achieve this goal, not only rely on capital investment, mainly rely on the improvement of management level. Whether the management level can be improved depends on whether the management mechanism is scientific and whether the management tools are advanced. Whether to help establish a corporate image, improve management and enhance competitiveness.
â— tighten the distribution chain to enhance competitiveness
With more and more agencies and franchisees outside the province, managing these off-site operations is of crucial importance to the enterprise. Through the use of DRP distribution system, enterprises not only can grasp the sales and inventory in different places in a timely manner, manage the examination of archives and salesman performance, but also summarize and analyze the sales in different places, and understand the market characteristics from different aspects Targeted to determine the key markets for business development, key partners and business development, so that the brand's low-cost occupation of the broader market.
â— timely grasp of sales, ordering and other market information, provide the basis for business decision-making
Underwear business to adapt to and guide the underwear market trends, environmental concepts, design aspects are very important. However, whether the design adapts to the needs of the market, in addition to experience, it also needs to accumulate and analyze the actual sales situation and order situation in the market, and find the real market selling point. So sales data is very important, it is not only the basis for guiding the production, but also a direct reflection of corporate profits. Accurately grasp the sales, ordering and other market information, so that companies can easily face a variety of challenges, and can overcome the management blind spots for enterprises to explore the market to provide valuable analytical basis.
â— Good inventory control, live inventory, reduce the backlog of goods, to prevent the loss of goods
Underwear sales cycle is shorter, paragraph, color, code, cup, variety, the majority of corporate funds over the stock of goods. The backlog of inventory and inadvertently caused a lot of adverse effects on the development of many underwear enterprises. Not just unsalable goods, sometimes the backlog of goods. A commodity has its own specific consumer groups and sales areas, to grasp this information to rely on a wealth of sales experience, but also have accurate statistics as a basis. Through the timely statistical analysis of the stock situation and sales situation around the country, we can understand the customers' acceptance of different products in different markets and realize the initiative deployment of commodities. The counter-commodities are timely allocated to the sales places suitable for it and the better Sales performance, reducing the backlog of inventory of goods.
â— calm face discount, to adapt to market competition
Price management is one of the problems currently encountered by enterprises. Fierce competition makes a variety of promotional activities one after another, a wide variety of discounts. How to formulate their own reasonable pricing policies and strategies to adapt to market competition? DRP distribution system to some extent provides the data basis for the enterprise's discount policy. Through a product in different time periods, different sales locations, sales analysis, through the analysis of a product sales ratio, best-selling goods list and a series of statistical analysis to determine the circumstances for the enterprise under the flexible formulation of reasonable Provide the basis for the discount policy.
â— establish membership system, service first
The main purpose of membership management is to win more customers, manage customer resources, tap potential customers, stimulate customer spending, is the core of our management, the customer's spending habits, spending levels, love, birthday and other in-depth understanding of Help us to do targeted human services. "Whoever holds the customer who is the biggest winner" is beyond doubt. Give customers a good brand experience, firmly grasp your customers, enhance the attractiveness of the brand and enhance their vitality.
â— Strengthen professional training to build a gold marketing team
Underwear consultants, is to win customer acceptance and accept the most effective validation of our products, because the professional so well, the common sense of professional underwear learning, marketing skills to enhance management capabilities to enhance the ability of the team should be a learning team, Excellent management personnel, sales personnel, underwear business to express our development is a powerful guarantee.