The menswear industry is undergoing a big change

As the industry with the highest maturity, the largest number of listed companies, and consistently good performance in the apparel industry in China, the domestic menswear industry represented by 13 listed companies is undergoing a major change in the new competitive landscape.

The “deterioration” situation spread to leading brands in the first half of the year, and the number of companies with 13 companies’ revenue growth decreased to six. Among them, Youngor's revenue was 7.89 billion yuan, up 47.20% year-on-year; Canoudi Road's revenue was 374 million yuan, up 30.95% year-on-year; Announcement's revenue was 1.038 billion yuan, up 13.29% year-on-year; Shanshan's stock revenue was 1.767 billion yuan. The year-on-year increase of 12.88%; Hinur's revenue of 621 million yuan, an increase of 12.10%; red beans shares revenue of 853 million yuan, an increase of 10.35%.

The companies with reduced revenues in 2012 were Youngor, Red Bean Co., Ltd., Dayang Creation Co., Ltd. and Busen Co., which increased by 3 to 7 in the first half of the year. China Lilang's revenue was 1.093 billion yuan, a year-on-year decrease of -13.20%; George White's revenue was 295 million yuan, a year-on-year decrease of -8.16%; Dayang's revenue was 344 million yuan, a year-on-year decrease of -7.22%; and seven horse revenue was 1.423 billion yuan, year-on-year. The decline was -4.27%; Busen's revenue was 275 million yuan, a year-on-year decrease of -3.57%; Jiumuwang's revenue was 1.163 billion yuan, a year-on-year decrease of -2.29%; Melia's revenue was 316 million yuan, a year-on-year decrease of -0.68%.

In terms of net profit, only 4 of the 13 companies have grown.

Meierjia's net profit was 18.91 million yuan, an increase of 96.94% year-on-year; Redbean's net profit was 21.2 million yuan, up 16.90% year-on-year; Canurudi Road's net profit was 86.6 million yuan, up 12.59% year-on-year; Youngor's net profit was 960 million yuan, up year-on-year. Increased 8.81%; Shanshan shares net profit of 92.60 million yuan, an increase of 2.59%; seven wolves net profit of 256 million yuan, an increase of 4.28%.

In 2012, the companies with decreased net profit included Youngor, Xinour, Dayang Creation, Busen, Red Bean and Melia, which increased by 1 to 7 in the first half of the year, accounting for more than half (53.8%). Among them, the net profit of Tusen's shares was 11.32 million yuan, a year-on-year decrease of nearly 40% (-39.93%); Xinbao's net profit was 81.83 million yuan, a year-on-year decrease (-34.96%); and the net profit of Hinur was 53.26 million yuan, a year-on-year decrease of -29.41. %; George White's net profit was 38.87 million yuan, a year-on-year decrease of -19.08%; Jiumuwang's net profit was 290 million yuan, a year-on-year decrease of -14.03%; China Lilang's net profit was 242 million yuan, a year-on-year decrease of -12.80%; Dayang Genesis net profit was 23.96 million yuan. The year-on-year decrease was -11.14%; Seven wolves revenue was 1.423 billion yuan, a year-on-year decrease of -4.27%.

Among them, there are five companies with both revenue and net profit falling, namely Jiumu Wang, China Lilang, Dayang Creation, George White, and Busen.

In particular, it is worth noting that the deterioration of business conditions is particularly evident in the business casual “big three” who exceeds market expectations. The revenue of the "Big Three" declined. This did not happen in 2012. In terms of net profit, with the exception of seven wolves, which have a low single-digit growth, Jiumu Wang and China Lilang both fell by more than 10%. For Jiumu Wang, this is the first "double decline" since its listing. And in 2012, seven wolves (19.05%)

The revenue growth of He Jiu Wang (15.20%) exceeded 15%, and China Lilang also had an increase of 3.15%. In terms of net profit, seven wolves (36.09%) and Jiumuwang (29.07%) all had double-digit growth, and China Lilang also saw a slight increase (0.6%).

Leaders of formal wear enterprises have not been spared. In 2012, news bird's revenue increased by 11.13% year-on-year, and net profit increased by 29.68%. In the first half of this year, although revenue still increased by more than 10%, net profit fell by more than 30%.

For the entire menswear industry, the entire domestic menswear industry represented by 13 listed companies will experience a continuous adjustment period in the next 3-5 years. Great changes have only just begun.