The Shenzhen Fashion Corps once again debuted at the 2015 New York Spring-Summer Fashion Week “Oriental Fashion” stunning international stage

[Fashion Express]

More than a dozen Shenzhen brands gather in New York

The "Shenzhen Created" Huayi Meishi again appeared in New York Fashion Week. The unique "Shenzhen Fashion" of the oriental style became the beautiful scenery of New York Fashion Week. The FASHION SHENZHEN (Stylish Shenzhen) series of economic and trade activities include Shenzhen fashion static exhibitions, business discussions and media interviews, cocktail parties, fashion releases, etc., by the Shenzhen Municipal People's Government, the Shenzhen Economic and Trade and Information Commission, and the Shenzhen Garment Industry Association. Co-organized by the organizer.

On this New York Fashion Week, Shenzhen Garments performed a live demonstration at the Hudson Hotel in New York. ELLASSAY, Xiehaiping, LIZZY, MYTENO, Séfon, Come Lun, West, MAXZOLA, Myscissors Heze, ORIGIN, Vmajor, EIN, Grace Deng Group of well-known Shenzhen fashion brands unveiled at New York Fashion Week, focusing on Shenzhen's brand design and creative results, visual design concept, and independence. The "Shenzhen Fashion" with oriental style has become a beautiful scenery on New York Fashion Week and has attracted special attention.

More than 10 brands participating in New York Fashion Week are fashion brands with certain popularity and influence in China and Asia. After ELLASSAY was widely praised for its successful debut at the New York Fashion Week last year, this year will feature the FASHION SHENZHEN fashion show again with the theme of “Elegant Artist” 2015 Spring/Summer series. Since 2011, ELLASSAY has selected each season's advertisements in New York. From the photography to the modeling team, they have selected top international resources to collaborate and incorporated the fashion aesthetics of New York and the world. They are committed to creating international women's wear. The brand is the goal.

Xie Haiping, another well-known designer in China, has won numerous awards not only in the domestic fashion industry, but also in Hong Kong, South Korea, and the United Kingdom. In 2009, during the London Fashion Week, “Eastern Red” expressed his love for the motherland. His love for European fashion is the focus of his attention. The next year, a "story" tells the story of the imperial court and the splendid beauty of Chinese clothing. It is recognized and hailed by the European fashion industry. During the New York Fashion Week, Xie Haiping took the Chinese totem “Dragon” as a design element to show the unique charm of Chinese culture. His gorgeous design style gave the audience an extraordinary visual experience.

There is also a Chinese high-end women's wear brand LIZZY. After 17 years of development, LIZZY has become synonymous with fashion in the local high-end women's wear market. There are more than 80 stores in high-end department stores and specialty stores in major cities in China. . By participating in the New York Fashion Week, LIZZY hopes to continue to convey the global design language integrated into China and internationally, channel sales in overseas markets, establish a branded creative R&D center in the United States, and integrate global creativity with the greatest possible speed. Resources, for LIZZY's design soul, the influence of the infusion of fresh inspiration.

The second time to participate in the New York Fashion Week brands are Séfon, Myscissors, Vmajor, Grace Deng and others.  

World celebrities gather fashion media attention

The event was strongly supported by the Chinese Consulate General in New York , the Chinese Permanent Mission to the United Nations, the FGA, and the IMG Fashion Group. The Deputy Consul General of the Chinese Consulate General in New York, Cheng Lei and his wife, Jolly and Deputy Consul General Zhang Meifang, director of the China-US Relations Association, Joeweed and other guests, business elites, fashion media, senior fashion buyers, retail giants and fashion brand management agencies attended the series.

New York's high-end department stores such as Bergdonf Goodman, Saks Fofth Avenue, and Macy?s took part in the Shenzhen fashion show, fashion show, and Shenzhen. Designers and fashion brand leaders conducted in-depth exchanges and the atmosphere was lively. After the representatives of the Bodwig Goodman Shopping Mall finished watching the concert show, they sent an invitation to Galis. LIZZY's elegant Chinese and Western beauty has attracted many buyers and fashionistas. Lupe Catio, a fashion stylist and design consultant from the United States, watched Xie Haiping at 12:30 pm after releasing the show. At 6:30 in the afternoon, he went to the static exhibition site of the Hudson hotel to order an exhibition.

American Chinese Television, American Star, Wall Street Finance, The New York Times, Bazaar (USA), China Central Television (North America), Xinhua News Agency, Phoenix Satellite TV in North America, China daily, China Finance, North America, Travel Satellite TV, Phoenix Fashion, STYLETV Nearly 100 media such as Sina Women, Tencent Fashion, YOKA, Poster Fashion Network, Shenzhen Satellite TV, and Shenzhen Evening News conducted interviews with the series of events, especially on September 7 (New York time) from 12:00 to 12:20. Lincoln Center (Lincoln Center) Salon fashion week main venue hall held "ELLASSAY (ELLASSAY), LIZZY (Lizzy), Xiehaiping Xie Haiping" fashion show released, packed, won warm applause for the "fashion Shenzhen" campaign pulled Open a wonderful curtain. People in the U.S. clothing industry were amazed by the surprises of Shenzhen clothing, which was demonstrated by fashion aesthetics and the interpretation of unique Chinese elegance. Xie Haiping took the Chinese totem “Dragon” as a design element to show the unique charm of Chinese culture and its gorgeous atmosphere. The design style brings an extraordinary visual experience to the audience. LIZZY (Li Qi) with rich Oriental beauty and international fashion elements, simple, bright, elegant, sophisticated, clever display of China and the world synchronized fashion beats. Lupe Catio, a fashion stylist and design consultant in the United States, commented on Xie Haiping's work. She thinks that the design is simple and generous, yet it has a distinctive design and highlights her personality. It is a very rare Oriental fashion company.

【Show show photo】

ELLASSAY: A Tale of Two Cities, A Beautiful Urban Aesthetics Experiment

Dickens used a novel "The Tale of Two Cities" to connect the two cities of Paris and London. The interpretation of the story is enduring. Now, the Shenzhen women's brand ELASSAY has once again participated in New York Fashion Week, narrowing the distance between New York and Shenzhen, and launching a stylish Shuangchengji.

If you want to judge the world's most tasteful city, it must be New York, where the world's top brands and designers come together in a style that is distinctive and has an unavoidable inclusion. New York has a history of several hundred years. The city is old, but New Yorkers who walk in the dirty, run-down subway have always been as sleek and neat as the TV drama Sex and the City.

For the first time in 2013, she participated in New York Fashion Week's ELLASSAY. New York City left a deep impression on the debut. A Spring/Summer 2014 series featuring the theme of “City Lights” made Ellassa New York’s trip a success. The series is inspired by the city's light and shade of fast-paced life, confident and sleek lines like the character of New York City. This year, ELLASSAY has once again been invited by the organizers to bring the Spring and Summer 2015 "Elegant Artist" series into the Lincoln Center in New York. In the artistic atmosphere of New York, convey the definition of fashion aesthetics from China.

Ellassay, born in Shenzhen, has a brand history of only a dozen years, but it is confident on the international stage. Just like the city of Shenzhen, even if the development time is short, it has the same courage and strength as the international first-tier cities. It will soon be the second time to participate in New York Fashion Week's ELLASSAY, more relaxed than the first time, to show the international beauty of Chinese women in a more elegant manner. What the brand sews is Chinese fashion with international vision. It is graceful, graceful, intelligent and smart. The fresh Chinese style and bright European and American styles are fully softened, allowing the world to understand the top brand styles of Chinese women's fashion.

Through the ties of fashion, connecting the two cities of Shenzhen and New York is not only a sound for the development of Chinese fashion, but also a beautiful urban aesthetic experiment, which allows the East-West fashion aesthetic to seamlessly connect. ELLASSAY's fashion shows imply the balance and harmony of Oriental philosophy, elegant and smooth cultural heritage, allowing brands to retain their character symbols while keeping in line with international trends.

This urban aesthetics experiment is a fashion aesthetic battle between Shenzhen and New York, between Chinese and American. Through the platform of New York Fashion Week, not only the world understands Chinese brands, but also makes the international fashion industry recognize the brand professionalism and brand value of ELLASSAY, and make the “make in china” in the eyes of New Yorkers more valuable and persuasive. .