London Fashion Week in 2019 Spring and Summer has opened on September 14. This fashion week attracted more than 80 designers, more than 100 brands and audiences from more than 50 countries on five continents. Among them, six Chinese designer brands: Jamie Wei Huang (Huang Wei), Ryan LO (Luo Zikai), XU ZHI (Chen Xuzhi), Xiao Li (Li Wei), Steventai (Steven Tai), Huishan Zhang (Zhang Huishan) were re-elected. The official schedule of this London Fashion Week. (For detailed schedule, please refer to the previous report of "Glory": 2019 Spring and Summer London Fashion Week released official schedule, six Chinese designers participated)
London Fashion Week Data Visualization Project
Recently, the organizer British Fashion Council (BFC) collaborated with creative studio Holition and Google, CondÃ© Nast and Pulsar to create a data visualization project - "Blossoming Fashion Conversation" Showcase the number and coverage of social, news and commentary posts related to the 12 major fashion issues around London Fashion Week (19 days total).
The main topics of the entire visual research include: sustainability, model health, luxury and street fashion, designers and production, emerging talent, industry diversity and overall innovation, with the aim of interacting with the industry and beyond. Showcase the creativity and global reach of London Fashion Week.
The data will be implemented in the form of tree roots and branches, reflecting the above information and its changes during the London Fashion Week:
The roots represent articles related to London Fashion Week in eight regions around the world (North America, South America, United Kingdom, Europe, Africa, Middle East, Asia, Oceania);
The branch represents the number of mentions and impressions on social media each day for each topic in 19 days.
The data visualization project will be on display at Store X in Creative Space 180 Strand during London Fashion Week and the London Fashion Week Festival.
The BFC official website collects key data related to London Fashion Week:
In 2017, the UK women's clothing market sales increased by 3.2% year-on-year to 28.4 billion pounds; it is expected that the women's clothing market will increase by 14% between 2018 and 2022, reaching 33.5 billion pounds.
According to the latest annual international passenger survey data, the number of international tourists in London increased from 19.1 million in 2016 to 1.98 million in 2017, an increase of 4% year-on-year.
International tourist spending increased by 14% year-on-year to a record Â£13.5 billion
Produced 2.5 million London Fashion Week limited edition Nivea deodorant
During the London Fashion Week in February 2018, the total number of "Instagram Stories" on its official Instagram account was 8.7148 million.
During the London Fashion Week in February 2018, the official Instagram account added 16,105,000 new fans.
Getty Images Photographers shoot 45,000 photos during London Fashion Week
20,000 cups of espresso and 200 kilograms of Lavazza coffee during London Fashion Week, 6,000 packs of Jealous Sweets candy, 5,000 Scavi & Ray prosecco sparkling wines, and 3,000 ES magazines
In addition, BFC disclosed the latest data on the British fashion industry as follows:
In 2017, the fashion industry contributed 32.3 billion pounds to the UK's gross domestic product (GDP), an increase of 5.4% compared to 2016, an increase of 1.6% over other industries.
Fashion is still an important industry in the UK, with 890,000 jobs in the industry, an increase of 1.8% compared to 2016. The employment data is almost comparable to the financial industry.
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