Fashion Week interview Jinding is not the biggest news, more importantly, interviewed genius.
Yi Hui Hui : For whom?
Every time Yi Yi Hui at China International Fashion Week performance are å ªç§° classic, though it has always been famous fashion. From the moment she first appeared in Fashion Week, the brand was destined to become a top-notch style template for journalists and audiences. The evening of October 30, 2011, held in Beijing Hotel banquet hall Zhao Hui Chau • EACHWAY 2012 spring and summer personal works special conference, equally impressive.
Fish: To give a woman a style
To a certain kind of thing as a brand culture totem, more common in the field of men's clothing in China, but China's women's brands have always been more subtle performance, they are willing to believe that the style can be used to distinguish each other, women's variety is indeed Their enough performance space, however, how to have a clear sense of the label, how to make consumers recognize them at once, in addition to one or two designer brands do, for most Chinese women, is still not a small The problem Yi Hui's solution is to continuously interpret the "fish culture" to consumers.
At the same time, the other designer brands on the week are different: Each year, when other brands bring a fashion show of different thematic creations, each time Yi Yi Hui brings the consistent theme of fish, they know that Fish culture must not distract consumers' limited attention and loyalty until it reaches deep down, even if it is not. You have to marvel at the fact that Yi Hui Hui has all the elements of the pinnacle of the leading dancers on both different platforms: the chief designer of the brand, Zhao Huizhou, a fish-like woman with both strength and idol; the brand chairman Zhou Sheng, a master of the brand well versed in the operation of the art and promote the master planner; There Yi Yi Hui rooted in this brand of soil Shenzhen, that designer fascinated by the design of the label, market-based cities, of course, the most important Is that in 1997 and so far the brand, arts and flowers more than 10 years of practice and perseverance, the brand has undoubtedly already has invaluable intangible value.
Zhao Hui Chau said her favorite brand is Armani, because in this body, she can see the successful commercialization of the elements, she also can see the peak of the art works, it is perfect ah, a designer for perfection The highest pursuit of the brand, you take such a brand how to do?
Temperament: To give the designer a soul brand
Yi Hui Hui Since participating in China International Fashion Week, the reporters have not heard much from their mouths. Their shows are always very atmospheric. However, when the ending is over and the reverberations come to an end, they are like fish. Has traveled to another distance. The more such brands, the more journalists who want to explore in depth, for many years to participate in Fashion Week senior journalists, interview Jinding is not the biggest news, more importantly, interviewed genius. When you get closer to Yi Hui Hui, you will find that they have always believed that your temperament can be read! So, needless to say too much.
Zhao Huizhou states: "The temperament we want to inherit is a new Oriental spirit that will not fade over time, but at different times we have different understandings of temperament, Expression. Temperament, is the need to be designed; temperament, but also can be designed. "
So, Zhao Hui Chau design this season is what kind of temperament it?
In this spring and summer EACHWAY 2012 conference, Zhao Hui Chau are all interpreting a full of romantic feelings of Smart elegant. This woman is both intellectual and charming, both elegant and elegant, both simple and delicate, both romantic and indifferent, this is the fish's temperament, this is a woman among women. Every spectator on the scene was moved, women fantasized about one, and men hoped to hold their hands on the model.
Speaking about the "fish culture" of Yi Hui and Yi Hui, Zhao Hui Chau said: "Although the theme of the conference is called 'the temperament of fish', it is not a fish, but the so-called fish here does not refer to an iconic thing, Is to convey a positive, upstanding, insistent internal spirit, or the unique symbol of Yi Hui Hui brand. "
A temperament so that women become idol, a temperament so that women's brands become benchmarking.
Zhao Hui Chau: To give a label for Fashion Week
Yi Hui Hui is now no longer need to explain too much for the industry the source of the name, the brand has now firmly labeled himself as two labels, one is the name of art marketing, one is the name of Zhao Hui Chau. It is precisely because of these two labels, so that the art of the Chinese a little hard to pronounce the Chinese name suddenly became China's original designer brands in the familiar style model.
Most of the art marketing is something that the brand has started to play after reaching a certain capital scale, such as art shows held by various luxury brands all over the world or various kinds of cooperation with artists. Some Chinese clothing bigwigs now also Thinking about art cards, however, are basically in the planning stage, can turn to the art of the brand rare. The Arts in the field of arts marketing success done a lot from the success of the museum director Zhou Sheng's plot. Either way, you can see the shadow of art or artist at the showcase of Yihu Hui's office building in Shenzhen headquarters or at some important fashion shows of Yihua Hui. Even if you talk to Zhou Sheng, you can Regardless of clothing, you can talk about planning, but there must be art, it is a master plan of obsessive-compulsive disorder, he is not forcing himself, but unwittingly let all who know the art of floral art.
With Zhao Huizhou increasing popularity in the China International Fashion Week, the word "Hui" in the name of Yi Hui Hui is also a logical memory of people's memory. Familiar with the Arts and the brand of the people know, not only Arts and the brand is its chief designer Zhao Huizhou in the name of the brand's high-end designer women's brand HUI (Hui) is directly to Zhao Hui Chau named, and In this season's China International Fashion Week Arts Hui special, the audience was surprised to enjoy the HUI (Hui) high fashion items, really icing on the cake. A designer implants his name into the brand name, which is especially valuable in China's few designer brands because we know that many international big names are named after designers or founders , The fashion brand because of the same name as the founder and has a distinct personality and endless vitality.
When people interpret the name of Yi Hui Hui, a distinctive designer brand, more and more poetically, they neglected the English name of Yi Hui Hui ------ EACHWAY when the fashion journalists finally When the two names were printed on the equal sign at the Fashion Week this season, they were so amazed: "Oh, the art of flowers was originally EACHWAY, how wonderful, like CHANEL called Chanel, VERSACE called Versace.
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