A golden idea "virtual management" spawned "Meters Bonwe"

He did not own a factory but passed the “virtual management” of 10 years and became the industry leader. Today, the name "Metersbonwe" is not only a well-known clothing brand, but also the country's largest casual wear group that sells more than 20 million pieces a year. All of this was changed by Zhou Chengjian, the founder of this group. Recently, on the top 500 rankings of China's manufacturing companies first launched by the China Enterprise Confederation and the China Entrepreneurs Association, Metersbonwe Group ranks among the top 500 Chinese manufacturing companies with a revenue of RMB 2.021 billion. Column.

In 1995, Zuo Chengjian, a Zhejiang youth who worked as a sewing master, opened his first “Meters Bonwe” store in his hometown in Wenzhou. Different from other managers, this smart, studious young man has played a wonderful "virtual management" strategy in an unarmed situation: he does not build factories, but uses the idle production capacity in the society, through branded production, and takes the brand. Chain operation. Numerous garment manufacturers have quickly become the manufacturers of the “Metersbonwe” brand through the strict selection and certification of Zhou Chengjian; at the same time, they have expanded the franchise network by attracting franchisees and quickly solved the network problems of market sales. Zhou Chengjian and his team focused on marketing and style design. In this way, a golden idea turned into a prosperous enterprise in Zhou Chengjian's hands. In just two years, a large-scale Metersbonwe Group was born in Wenzhou, and it immediately came to the forefront of the industry. Five years later, the group has established more than ten branch offices in Shanghai, Beijing, Chengdu, and Guangzhou.

Today, in the prime locations of Shanghai, Nanjing Road, Huaihai Road, Beijing Wangfujing, Hangzhou Yan'an Road and other major city commercial centers, flagship stores under the signboard “Mettersbonville” show the market success of this group. Its scale and popularity are enough to compete with foreign foreign brands. Zhou Chengjian said that by July of this year, more than 1,200 stores had been set up nationwide for Meters Bonwe.

The potential of "virtual management" is very large. Zhou Chengjian and his team have long been dissatisfied with the breakthrough of the traditional production model. Zhou Chengjian said that at present, the Group has cultivated a team of designers with international standards in product design and development, such as long-term cooperation with famous designers in France, Italy, Hong Kong and other places, and the design of new clothes each year has reached More than 1,000 kinds. In the brand effect, there are already more than 200 manufacturers in the country for the company's brand-name production; through the expansion of the franchisee network, the group has formed a pattern of sharing risk, common development and win-win interaction with franchisees. "The huge social processing capacity, intensive sales network, and strong design team are the biggest advantages for our local casual wear company. It can be compared with people: home and town." said Zhou Chengjian.