For a long time, Ashton actively promote independent innovation, structural adjustment and integration of resources, continuous innovation to optimize products, to meet the needs of modern men's fashion dress. In the fourteenth session of the Jiangsu International Fashion Festival Booth still appears Astrodan figure. This is the third appearance of Ashton men's clothing debut this section. The difference with previous years is that there is a more dazzling aura on ASRON participating in the exhibition this year. In March this year, China's first "key demonstration base of fast fashion brand" awarded by the State Ministry of Industry and Information Technology was awarded. At Ascot booth, the reporter observed that the exhibition area of ​​450 square meters adopts the innovative theme partition, the space design for the costume display and the customer interaction, which is divided into the enterprise display area, the terminal image display area, the media Interview area, leisure reception area, customer negotiations, etc., all clear. Through the exhibition of Astridon Pavilion, it fully shows that the brand is more oriented towards urban recreation and at the same time enhances the leisure experience of exhibitors. Asshton this time in the exhibition hall to light and clear as the design of the main tone, white and gray, each other, three-dimensional geometric patchwork, giving a simple and lightweight sense of mobility, highlighting a very stylish casual minimalist style. Gong Zheng, the Astridan men's chain when the family, founded in early 2007 Ashton, 2010 was named "Affecting China - the 11th China Times Ten Innovative Entrepreneurs," China's garment SPA business model The forerunner. Prior to the pre-show talks in Jiangsu Fashion Festival, as well as the costume festival exhibition site, the reporter met him. According to Gong Zheng introduction, Astro Day since its founding, after years of careful management, "focus on the region, focus on products, focus on customers, key breakthroughs," the development strategy, practice from brand operation, product planning to production and retail by the company Unified control of the integrated mode of operation, the rapid realization of the scale of the chain, brand efficiency, direct management of the store quickly and steadily standardized replication, rapid development in just a few years, as Jiangsu garment industry power generation transformation and upgrading trend of a vivid microcosm. In 2005, Ashton took the lead in launching the new concept of "urban recreation" in the same trade in the whole country, and endeavored to build the No.1 brand of urban casual men's clothing in China with extensive respected and devoted love. In the process of brand building, Ashton focused on strengthening product quality and service level. Through quality products and satisfactory service, plus "extremely high price / performance ratio", Aston has succeeded in opening up the hearts of consumers and continuously improved the brand awareness and Reputation Asstton Why in the past decade or so develop very well, if you want to ask what is the secret Gong given the answer is still SPA mode, that is, its own brand of clothing retailers. SPA mode on the one hand in a unified product planning group order production to obtain the cost advantage of the leading edge, on the other hand canceled the proxy system, through the information management and direct management of the way from the headquarters directly to the terminal sales, without any intermediate Links, to ensure the absolute superiority of commodity prices. Through the integrated operation mode controlled by the company from brand operation, product planning to production and retail, and reducing various intermediate links, Ascot truly realized the marketing concept of "fashion, value and variety". In the process of contact with customers, Aston will always encounter a similar "What are the advantages of joining Aston?" And other issues. At the exhibition site, the reporter also heard several in Ariston Pavilion in the discussion of this issue. In fact, Ashton takes the combination of joining and self-employment. "Our current joining mode is full custody mode, that is, franchisees only need to invest, the store is fully entrusted to the management of the company. We give franchisees to minimize risk and maximize profitability." Gong Zheng, chairman of Astec, introduced to reporters Said: "This way of investment on the one hand franchisee worry, do not need to worry about the operation, on the other hand also facilitate our headquarters unified vertical management, breaking the traditional mode of joining." Gong further introduced Road, Asstun adopted a completely vertical management and operation mode for the franchisee from the store location, decoration shop, recruitment training, opening of new stores, store operations, marketing planning, shop supervision, customer management, financial control, Management and guidance. Ashton not only ensure that franchisees zero risk, zero inventory, and franchisees can grasp the day-to-day operation of the store, they receive daily financial statements issued by the headquarters, the monthly will receive a detailed statement. This vertical management greatly enhances the ability to replicate direct management standards to ensure that all stores are able to integrate into the local market as rapidly as possible and grow steadily. So, how to conclude the current success of Ashton? In the face of reporters' questions, Gong Zheng believes that "talent is the most crucial factor in the rapid development of Aston." In the spirit of "employing both morality and talent, absorbing talents, using qualified personnel, cultivating qualified personnel and retaining qualified personnel", A Shitton established talent recruitment, personnel training, staff incentives, career planning and other systems, the establishment of the Aston School of Business, its effectiveness as the enterprise's own "Whampoa Military Academy." College and many domestic excellent training institutions, from the rigorous screening, training until the implementation of standardized, all reserve managers, managers, middle managers, must meet the company's standard before induction, the company can every employee can In business school experience gained growth, so that young people see their own direction of development, while constantly meet the needs of the company's development. Gong Zheng once said in the face of a media interview, "a lifetime focus on one thing to the extreme makes sense." In fact, this statement applies to each brand operator. Regardless of the extent to which a brand can do it, it is absolutely useful for the development of the brand as long as it is done within its capabilities. This argument can be corroborated: in the first half of this year, in the face of harsh challenges throughout the industry, Astrid performance has steadily increased, single-store sales increased compared with last year, of which single store performance rose 70% about.