On December 23, 2019, Shanghai, Adidas officially announced that Liu Yifei has become its latest brand spokesperson, and jointly passed the brand concept of "sports change life".
As a leading sports brand, Adidas places great emphasis on sports creativity. In recent years, Adidas has also been cooperating with pioneering figures in sports, art, fashion and other fields to advocate for the public to break the rules, explore the potential, stimulate creativity, and enjoy the changes brought about by sports. As a representative of pioneering figures, Liu Yifei is elegant, free and confident, self-disciplined, energetic and positive. She constantly grows and transforms on the road of performing arts through constant self-challenge. As a creator who has no self-limitation, Liu Yifei has presented a brand new self again and again, which is in line with the brand spirit of Adidas.
Liu Yifei said: "Adidas is a brand full of energy and creativity. I am very honored to cooperate with Adidas and believe that it will be a good partner for me." As shown in the advertising video, "The movement is only for stronger "Change only for truer; break through the border to be a brand new one", Liu Yifei, who became the latest brand spokesperson, will join the adidas to call on the public to "breakthrough and create."
It is reported that the Adidas New Year series of advertisements shot by Liu Yifei will be launched soon. In 2020, Adidas will also work with Liu Yifei to create more exciting, please look forward to it.
About Adidas
Adidas is a well-known company in the global sporting goods industry, with core brands Adidas and Reebok. The company is headquartered in Herzogenaurach, Germany, with more than 57,000 employees and total sales of 22 billion euros in 2018.
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