Chanel: noble so elegant

Talking about O'Donogta Tutu, people are naturally reminded of the weird girl in the movie "Angel Beauty," and Coco Chanel, the most legendary figure in the fashion industry. The film tells the story of how Coco Chanel from a sewing women workers, has grown into a French and world-renowned designer story. Coco Chanel removed tights, to create a twentieth century fashion trend have done before? Why is she the most talented designer in fashion history? Why is it that the 24-year-old genius designer Karl Largerfeld, who runs the Chanel brand, is considered the fashion world's "Julius Caesar?" Elegant is the refusal to Coco Chanel was born on August 20, 1883, the girlhood because of dexterity longing for the attention of the people around him. In the 1820s she opened her first clothing store in Paris, and has since become a fashion designer. Her tweed suit designed by the superb technology, comfortable and convenient to wear, become a professional woman in the most important occasions, the standard dress. Her straight line fashion design has so far affected people's lives. In the era of Chanel Girls, although women are not men's accessories, but must rely on men's lives. The road to Chanel's design begins with self-liberation, with the removal of tights and clothing as comfortable and functional as possible. The purpose of Chanel design is to reflect the characteristics of women, rather than to them as decorations and the like. Chanel as a woman and designer are unique. In fashion there is a very important area, that is the classic part. In the fashion design industry, there is such a sentence: "There is no absolute original design." That is, many current trendy designs come from past designs, and the classic designs of the past have created today's life. Many people know that Chanel little black dress, no matter what occasion can wear, breaking the constraints at what time to wear. A dream of many beautiful women all the life is to have a set of Chanel tweed suit. "Although it's a bit more expensive, it's one of the most classic clothes in a Chanel brand and it's not out of fashion." "I Look," editor Zhang Da-chuan, said, "From a design point of view, it's more like other suits, Weight heavier, more drape feeling .Suits basic face two problems, first of all to fit, also need a kind of vertical sense.Chanel is how to solve this problem? In the bottom of the clothes inlaid with a chain, the chain The weight just can be adjusted, making the clothes have a best sense of vertical drape. "In the eyes of the fashion house Court producer Qian Dandan, Chanel is also unique in achieving the most fitting results, the most advanced piece of Chanel clothing before and After a total of more than 50 piece pieces. In addition, she was impressed by Chanel's innovative design. February 1955 Chanel first introduced a 2.55 handbag, the bag is made of a closed metal chain, so it can become a bag, satchel, but also can become a backpack. "At that time, women use the bag or bag, hand is always occupied because Chanel like to ride a bicycle, like playing golf, in order to liberate her, she invented this package." Qian Dandan said , "Chanel has a special classic shoes called two-tone shoes, the color is mainly black and beige. After you put on such shoes, because the toe is black, followed by beige, there is a special change, that is, visually legs Longer. "Zhang Da-chuan added," the front of Chanel shoes is made in a separate piece.The reason is simple, when walking, toes are easy to kick things, easy to dirty. "Chanel once said: The real elegance is refusal. "" To explain this is to warn people not to put all the gorgeous things on the body, this is not elegant Chanel lady is alive, inseparable from her camellia she believes camellia grow Beautiful, but no fragrance. What is the luxury? If the flower has grown so noble, with a strong fragrance, it appears too much. Always wanted to balance, noble to a certain stage, but can not pass, it is not noble. "Zhang Dachuan said. Lagerfeld version of Chanel From the death of Coco Chanel in 1971 to the early 1980s, the main Chanel designer after several replacement, but basically let the place for the costumes of Chanel. It was not until January Carl Karl Lagerfeld became Chief Designer at Chanel that the situation changed. At that time, Chanel was called "Sleeping Beauty," although respected, but does not mean that she can make money. Chanel brand needs recovery, Karl Lagerfeld's task is to wake up a "sleeping woman." At that time, the concept of brand recovery did not exist. However, Karl Lagerfeld did explain this concept in action. Karl Lagerfeld was born full of determination, never studied hard or obtained any certificate, completely impromptu. He knows he is not a dreamer, know what he wants to do, how to do it. In 1984, Karl Lagerfeld Chanel second year in charge, the first launch of the Haute Couture series. It seems to Carl Karl Lagerfeld that every six-month cycle makes sense because he loves to change, to love nothing, and to not be held back by anything. He knows that fashion is short, risky and unfair. He must walk on thin ice all the time and take the next step before it breaks down. In order to make the Chanel brand quickly out of the haze, Carl Lagerfeld not only design Chanel fashion, but also part-time Chanel print ads, as Chanel behind the scenes of art, accept Chanel cross-border cooperation offer. Karl Lagerfeld said in an interview: "I only point out and design. The problem is constantly changing, I do this line because there is no certain answer." Karl Lagerfeld incredibly put two opposite The sense of unity of artwork in the design, both bold and dignified. Today, the Chanel brand Lagerfeld version, the more beautiful colors, cutters are more elegant and charming, with a fusion of elegance and fantasy as one of the features. The Lagerfeld-style Chanel leads the fashion scene in high fashion, luxury clothing, perfumes, jewelery, watches, leather goods, make-up, personal care and apparel accessories. "Chanel from clothing to accessories, watches, perfumes, this approach can guide and develop potential consumers," is slightly strategic management consulting partner Li Zhe said. Today, Karl Lagerfeld Chanel back to life, created another myth. "So to speak, if Karl Lagerfeld makes the model red, the model must be red, no matter which country the model is." Qiandan Dan's speech is enough to make people understand why Karl Lagerfeld is called the fashion The world of "Julius Caesar". "There was a number of supermodels in the 1990s, which are closely related to Carl Lagerfeld, and in recent years, Heidi Sman, designer of the Dior menswear, is also Carl Karl Lagerfeld. Zhang Dachuan said. He is very understanding of fashion design, it can be said that he is the boss of fashion arena now Chanel's positioning in the world with him are inseparable.Many people think that Chanel is not too young, but tend to have consumption In fact, the recent release of Chanel clothing are suitable for young people.For Karl Lagerfeld, a very old designer, he can keep pace with the times, do not give up the original things, the vitality into the fashion design In fact, to rejuvenate an old brand is not easy because many brands have failed, "said Zhang Da-chuan. Chanel as a luxury, its success lies in nearly a hundred years of focus, perseverance and innovation.Charney's target customers are elegant, spending power of fashion women.Because of customer focus, customer focus, in terms of marketing, Chanel more focused on leading the fashion, Using fashion to lead the reputation of consumers, rather than overwhelming advertising. "Li Zhe said," Chanel is not simply defined by age, the target consumer, but more concerned about the consumer's attitude to life, lifestyle, consumer appreciation of some luxury Although its business in China has witnessed a rapid growth, due to its marketing orientation and marketing mode, it has become "having the XX brand equal to having wealth and having a face" and is sought after by high-income groups. Although some consumers are dazzled, Rich demand, but the brand content is ignored. "

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