CHIC2012 women's clothing exhibition occupies W1, W2 two pavilions, 23,000 square meters of pavilion area to accommodate more than a hundred women's brand, enough to make the audience feel overwhelmed. In 2012, the theme of the CHIC women's clothing hall was chosen as "Metamorphosis", which crosses itself and is doomed to transformation. Women's Pavilion will comprise mature exhibition areas such as Ladies' Wear, Ladies' Wear Ladies' Fashion, Ladies Fashion Fashion, Fashionable Underwear and Cashmere, etc. As the mainstream brands and new cutting-edge brands on the market convey the new trend of women's wear development to the industry, they will also lead the industry Re-examine the new value of women's brand. Shulan from Shandong shine in 2011, this year will continue to bring its Shulang, the United States rattan, GOGIRL, masterpieces and other brands continue legend; focus on women's pants eighteen contained dream Shuya, not only the pants Experts and leaders in 2012 will be the flagship of "pants series of experts series of light" business model; designer brand æ°æ–½, å¤©æ„ â€¢ TANGY gathered in the women's exhibition area, trying to develop a belongs to the designer brand fashion map, Dedicated to the designer brand of commercial "through." Seeyourstory / Sally Blossoming as the largest exhibitor in the women's clothing area in 2012, bringing surprises in MIX mix and match trends; ASP lady / Hermes, Eighteen Ladies' Square, hellokitty and other ladylike ladies will interpret women of different styles Fashion; and cachecache, SUSIE (Susie) and other brands will fully interpret the "cheap fast fashion" concept. The Han Cai, cats and other well-known fashion underwear brand, will be naturalistic, cultural connotation, functional design and other new fashion conquest of beauty and beauty of women's hearts; cashmere area will be spring, Zuo Shang and other excellent brands to join the camp. As a large number of 80 groups into the reproductive period, a number of pregnant and infant brand gathered in the women's exhibition area to form a unique force. October Mommy as the leading brand of China's maternity dress, with the help of Spokesmone Hotspring's influence, while continuing to fashion, but also the introduction of pure and lovely style positioning sister brand "Youxi (UKI)"; and the introduction of more Chinese market For the high-end Italian maternity brand PietroBrunelli. Liangzi Fashion: Sharing the health of buttercup silk beauty As the most influential and authoritative promotion platform for apparel industry in China at present, China International Fashion Week (CHIC) has gone through 19 years of glorious history since its birth in 1993. Along with the holding of each service fair, witness Many domestic clothing brand development process. "In the early days of God's brand expansion market, CHIC played a significant role in assimilating customers." Liang Zi, Design Director of Liangzi Fashion Industrial Co., Ltd. in Shenzhen, said: "Now that the company has been developing for 17 years, it has gradually become a well-established and well- We are very happy to grow with CHIC. " On CHIC2012, Liangzi Fashion will showcase the traditional ancient fabrics of buttercup through a space of 150 square meters. Through exquisite fashion, visitors can have a clear understanding of the buttercup process. At the same time will also show the latest products of God willing and high-end brand TANGYcollection, hoping to expand the market space at the same time so that more people will appreciate the unique charm of silk clothes. Liang Zi said, God willing and TANGYcollection for many years adhere to the use of five hundred years of history of traditional Chinese environmental handmade fabric buttercup as the main fabric clothing. This attitude toward culture inherited from beginning to end, so that the butter silk glamorous glamorous charm, but also allow the brand in the minds of consumers to establish a good awareness and credibility. Especially in 2011, TANGYcollection has set up seven stores in Shenzhen, Guangzhou, Shanghai and other cities and achieved a good market response. When the eco-friendly, healthy and green lifestyle has become a trend, the concept advocating "respect for nature and self-respect" advocated by the brand is followed by more and more people. "When the fashion style gradually into people's lives as people adhere to a philosophy of life, perhaps it is a symbol of the successful penetration of the brand culture of it." Turning to the current context of the situation, the brand how to build core competitiveness, Liang Zi So to speak. The Year of the Dragon has begun. Liangzi fashion positioning themselves as: do not seek faster, but for better. "Activate the bright arts in the ancient civilizations and interpret the eastern beauty in a more fashionable way.We hope that through the authoritative and international exhibition platform such as CHIC and WHO'SNEXT, we will step by step bring the brand to the world and let the world The same pursuit of people to share the health of buttercup silk beauty, "said Liang Zi. FEXATA: Ladies' brand rookie from France FEXATA from France, in 2011 the brand into China at the beginning of Guangdong Viess Garments Co., Ltd. by overseas design studios and domestic industry consultants jointly together to create suitable for the Chinese market FEXATA brand style, and well-known image of the company Under the guidance of the launch of the image of the terminal in line with the brand positioning. In the CHIC2012, Vies clothing exhibition area will reach 560 square meters, showing the French lifestyle, in the hope that in a short period of time can make the connotation of the brand spread to the hearts of target buyers. The person in charge of the brand believes that an international exhibition and trade platform such as CHIC integrates the industrial chain and narrows the distance between the upstream and downstream businesses and middlemen. The industrial efficiency is greatly improved, resources are saved, and enterprises with new brands or brand upgrades Earth helps. In order to further seize the development opportunities, Viess apparel has conducted a detailed self-SWOT analysis. For FEXATA brand, the advantage lies in familiar with the local consumers and channels, can make accurate market positioning and product positioning, quickly grasp the channels for brand development; the same time the company adopted a flat organizational structure and the high-end talent , To ensure that every directive or policy of the company can be rapidly implemented to the terminals and consumers, and can quickly respond to market competition. FEXATA also has the opportunity to have obvious. "Prices in China are rising and the growth of citizens' disposable income slowed down. However, China's highly educated and highly educated population has risen sharply. Some of these people need to buy high-quality fashion products at reasonable prices to highlight their own tastes and Personalized, so FEXATA's brand core competency is to meet the needs of this group of people, and this demand is huge, "said the head of the brand. In 2012, Vies costumes set a clear goal. On the basis of continuing to maintain and promote the core competitiveness of "high quality and high price", strengthening product design and cooperation with the two major design studios from France and Taiwan, both in The international trend of the tip. In the operation and management of the store, the Company implemented the "inverted pyramid" management mode while innovatively applying the "store owner" system to break through the sales outlets of 300 terminal stores in the country. The annual sales return exceeded 300 million.