" Warhead , my pretty childhood" A classic advertising language summarizes the "warhead" brand personality and cultural characteristics.
Brand personality culture is the core advantage of brand differentiation competition, the core part of the brand in addition to 5P inside the consumer groups, price, promotion, channel, the core is the product positioning, product positioning and attributes and personality, such as the same fashion Personality, JOJO children's clothing about fashion personality, "warhead" (QIAO ZUI SHE) also talk about fashion personality, to this level is the property, what is the nature? JOJO children's clothing is about fashion, black and white style, and "Croucher snake" is characterized by the rebellious character, the color-based style, the main expression of "rich second generation" in the material and cultural surplus today, relatively rich living conditions, do not want to adhering to the "good shade under the tree "Too much" care ", I hope I can earn a sky of rebellious. "Warhead" children's clothing product personality positioning, it is to seize this generation of children need to express the personality traits as the product's personality.
"Croucher" products are divided into: cool times, rebellious angels, fashion sports, parent-child loaded four series. These four major series integrate the individuality characteristics of children and adolescents in the new century and integrate the performance of self-personality with the promotion of the strong family affection for effective large-scale integration, perfect performance of personality and collective, self and family, fashion and leisure and other multi-roles. Is reflected in "warhead, my pretty childhood, 'pretty' features."
"Crocodile" children's clothing mainly in European and Korean fashion style, fashion personality, simple but not simple, every favor children, "Cocoon" children dressed as "I am cool," the unique personality, fully embodies The clothing is worn in the new new ethnic group "pretty" people's attention, eye-catching special effects.