A few days ago, Drawtogether, China's first digital painting art MCN agency, announced to the public that it has officially opened its strategic layout of branding and sales channels. With the opening of the Drawtogether Tmall flagship store, the digital painting content of the first 10 young artists was released as trendy products for the first time, and it became popular among young consumers when it was released.
It is worth mentioning that when the new Drawtogether store opened, the portable brands of Tmall Fans Day, Ali Yu and "Shougang Sports" co-branded and launched the "Shougang Trend" series of trendy co-branded products, which not only made its contracted digital painting artists unprecedented. Personal brand exposure and business opportunities have also created a new path for the commercialization of digital content.
Drawtogether is committed to discovering and incubating digital painting art talents. By reaching a strategic cooperation with “WGSN China, the international authoritative trend agency,†Drawtogether provides digital painting art talents with guidance on trends and product design, material technology, and provides them with stronger guidance. Commercial sense of smell and higher commercial transformation capabilities, while providing copyright protection and promotion services. Currently, Drawtogether has attracted thousands of young digital painting artists to turn their ideas into product designs or ideas through its self-built official platform. At the same time, through the establishment of the National University Digital Art Professional Committee and the holding of an international digital art trend design competition, more outstanding young creative talents and creative content were found. After evaluation and selection, Drawtogether will sign contracts with high-quality and potential artists among them. Constantly cultivate and give market verification opportunities to help them better understand the market, improve their creative and design capabilities, and maximize their creative value through continuous business transformation.
Drawtogether believes that with the rise of Chinese originality, although Chinese design has gained more and more recognition from the outside world, compared with the world's higher level, the foundation of Chinese originality is still weak, especially those grassroots artists who are young , Have ideas, talented, but the means to increase and monetize commercial value is still relatively single, selling low-value services such as paintings and graphic design can only cultivate more "labor-intensive" designers, not "creative-intensive" "artist. Drawtogether's goal is to support China's original forces and create the world's trend pioneer through the most ground-breaking commercial operations. Through the creation of China Force, and the launch of the "Drawtogether Tide Brand Pioneer Program", more Chinese original forces can use the power of MCN institutions to go global.
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