The Internet is not new to many people at present, but for many companies, it seems that it is always not as good as it is supposed to be. Even a considerable number of companies are still resisting the new Internet marketing. Concept, why? To say the reason, it can be said that one hundred can't be overemphasized, but if you look at it, then one sentence can be summarized very simply. Many people simply don't understand the concept of internet marketing.
As the network sweeps across the globe, from the market itself to merchants and consumers are increasingly accepting the changes brought by the network, network marketing has emerged as the times require, and because of its unique characteristics is becoming the mainstream of the modern marketing market, regardless of marketing The environment or marketing method is a conversion process. Compared with large enterprises, SME marketing has opened up a new marketing idea due to the emergence of network marketing.
SMEs are different from big companies. From product to capital price positioning and distribution channels are not as strong as big companies. Network marketing can help SMEs succeed because of their unique marketing strategies. Enterprises should carry out network marketing strategies such as web strategy, product strategy, price strategy, promotion strategy, channel strategy, and customer service of network marketing.
The application of network marketing in domestic enterprises is gradually deepening, but compared with international enterprises, domestic online marketing applications have just started. According to relevant information provided by “China Internet Marketing Network†http://, with the continuous penetration of the network economy into the traditional economy, domestic enterprises, especially the majority of small and medium-sized enterprises, cannot effectively use low cost. The means of efficient internet marketing will face a great competitive disadvantage.
First of all, SMEs can choose to build their own websites with more advantageous addresses. After the establishment, they should have special personnel to maintain and pay attention to publicity. This saves a lot of advertising costs of traditional marketing, and the use of search engines will be enhanced. The search rate is, to a certain extent, better for SMEs than for advertising.
Second, use product strategy. SMEs must use their online marketing methods to identify their products or services, and identify which products are selected by online consumers. They are targeted groups, because the cost of product online sales is much lower than the sales costs of other sales channels, so small and medium-sized If the company chooses the right product, it can get more profits through online marketing.
One of the most important issues in network marketing is the price strategy. The price strategy is also one of the more complicated issues. The online marketing price strategy is a direct dialogue between cost and price. Due to the openness of information, consumers can easily grasp the prices of various competitors in the same industry. How to guide consumers to make purchasing decisions is the key. If SMEs want to succeed in online marketing on price, they should emphasize the performance-price ratio of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should be adjusted in a timely manner. The purpose of SME marketing is different, and prices can be set according to time. For example, in the stage of own brand promotion, consumers can be attracted at low prices, and on the basis of calculating costs, the profits are reduced and the market is occupied. After the brand has accumulated to a certain stage, an automatic price adjustment system is set up to reduce costs, and timely adjustments are made according to the supply and demand situation of the variable cost market and the quotation of competitors.
Internet marketing also has its own promotion strategy, represented by online advertising. Online promotion does not have personnel promotion or direct contact promotion under the traditional marketing mode, instead of using a large number of online advertising soft marketing model to achieve the promotion effect. This kind of practice can save a lot of manpower and financial expenditure for SMEs. Through the effect of online advertising, potential consumers can be tapped with more people to reach the big ones. The rich resources of the network can be used to reach a cooperative alliance with non-competitors, thereby broadening the consumption level of products. Online promotion can also avoid the monotony of real-life promotion, and can achieve better promotion effects based on the culture of the company and the corporate culture of the website that helps promote the website.
Channel strategy can not be ignored, the channel of network marketing should be based on the principle of making consumers convenient. In order to attract consumers to pay attention to the company's products in the network, we can extend the products of our company according to the products of the company and other related products of SMEs. The simultaneous emergence of related products will attract more consumers' attention. In order to promote consumer purchases, we should promptly release promotional information, new product information, and company news on the website. In order to facilitate the purchase, we must provide a variety of payment models, so that consumers have more choices, and should set up a network when the company website is built. Stores, increase sales possibilities.
The difference between online marketing and traditional marketing model lies in its unique interaction mode. The traditional marketing model is very important for people to communicate with each other. The marketing method is relatively simple. Internet marketing can be based on the characteristics of its own products and according to specific target customer groups. The unique corporate culture to enhance interaction, save money, and new and diverse forms, avoiding the simplification of the original marketing model.
In summary, the emergence of online marketing has injected a fresh blood into the traditional marketing model, especially for SME marketers to open up a new marketing idea. A model of how to capture the market, promote brands, market products, and earn profits in the initial stage of entrepreneurship. The rise of online marketing has enabled more SMEs to face the squeezing of large enterprises without being overwhelmed in the face of cost savings, marketing themselves out in a novel way, avoiding the shortcomings of insufficient funds and brand weakness. The company has continued to grow its marketing success.
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