Pierre Cardin Announces Brand Strategy Adjustment in China

The famous French fashion brand Pierre Cardin recently held the “Source of Essence·Spring/Summer Fashion Press Conference” in Beijing. Let this classic brand, which has a history of 60 years and landed in China for 30 years, reproduce the world's top fashion charm that is difficult to shake.

In commemoration of the 60-year Pierre Cardin brand and 30 years in China, the conference featured 50 original French designs and the first Pierre Cardin men's and women's wear on the Chinese market. At the press conference, Mr. Cardin accepted the “International Fashion Merit Ambassador” awarded by the China Designers Association for his outstanding contribution to the Chinese fashion industry.

It is reported that this year, Pierre Cardin announced a major brand strategy adjustment in China to reshape Cardin's fashionable, modern and dynamic brand image. This conference was also announced after he announced the reinvention of the image of Cardin in China. The first spring and summer fashion collection.