Scandinavian cutting-edge denim brand LAX7DAY, interpretation of the charm of 7

God created mankind in seven days. Seven notes form a beautiful melody. Seven colors form a beautiful rainbow....7 is a magical and attractive figure.

LAX7DAY is a cutting-edge fashion denim brand originating from Scandinavian style. With its simple and stylish style and LOHAS life philosophy, LAX7DAY has set a new standard for denim brands. The "7" in the cowboy's name LAX7DAY suggests seven unique fashion charms.

LAX7DAY Glamour One: From Stockholm by Stockholm
In 2003, Swedish designer Julia Lavén, who was active in the Paris fashion design community, traveled to India to participate in the “7 Days of Spirituality” and began to rethink the philosophy of life “to the point of simplicity and simplicity”. A year later, Julia Lavén returned to his hometown in Stockholm, Sweden, to create the first LAX7DAY denim store. He chose the simplest cowboy tannin fabrics, using basic washing and simple tailoring to create a comfortable, natural, simple and versatile denim clothing. He was deeply welcomed by students, backpackers, artists, and freedom who traveled in the Nordic countries. Professionals and other "Lohas" sought after.

LAX7DAY Charm 2: Lohas Fine Products LOHAS Fashion
American Sociologist Paul Ryan wrote "Cultural Creature: How 50 Million People Change the World" in 1998, in which he proposed the concept of music. LOHAS is an abbreviation of English Lifestyles of Health and Sustainability, which means love the earth, love yourself and love the health of your family, and emphasizes a "healthy, sustainable lifestyle." LOHAS covers a wide range of concepts, from clothing, food, housing and living attitudes... It is a concept of environmental protection, health, and sustainable development. It is the mainstream of global life in the 21st century!
LAX7DAY is not only a brand, but also a LOHAS lifestyle and lifestyle.

LAX7DAY charm three: Return To Nature return to the true nature of tannin
The basis of a good pair of jeans is the fabric. Lax7day insists that only the world's finest denim fabrics are used, so that the maximum cost of each pair of jeans is reflected in the denim fabrics. According to the characteristics of the fabrics with different washing techniques, adhering to the Scandinavian minimalist design style, perfect balance between fashion and comfortable dress appeal ! It is simple to return to tannin and return to the true nature of tannins.

LAX7DAY Glamour 4: Beauty Of Detail
A lax7day jeans goes through 162 processes. Each single product goes through 38 tests, 0.7 plastic waist and golden ratio, 3 ab fit abdomen cuts, 3d three-quarter hip design, 360° fiber legs and body slimming, the ultimate in detail pursuit Its perfect personal shape makes every cowboy simple and simple.

LAX7DAY Charm 5: Flexible Manufacturing Flexible Manufacturing Strategy
In the personalized age, the focus of apparel brands is no longer just product development but should be customer needs! Lax7day implements flexible manufacturing strategies in multiple styles and small batch production to meet individual needs and customize them to meet the individual needs of consumers while minimizing inventory and saving social resources.

LAX7DAY Charm 6: Lohas Method
JuliaLavén's original Lohas denim method, ecological cotton yarn: selected pure natural planted long-staple cotton, high-tech worsted comfort eco-cotton, superior heat resistance and breathability, comfortable skin-friendly, not easy pilling. Organic dyeing: The plant indigo dye, obtained from bluegrass, has natural antibacterial, antibacterial, odor-repellent and insect-repelling effects, and is an innovative ecological organic dyeing process that exhibits excellent color fastness. Eco-friendly washing: natural enzymes washed, washed fabrics, lasting and smooth, no shrinkage deformation, biological reaction water recycling process, saving water resources, reduce environmental pollution.

LAX7DAY Charm 7: Fast Fashion Fast Fashion Cheap Cowboy
In recent years, Sweden's HM, Spain's Zara, Japan's Uniquku and other famous fast-fashion apparel brands have been unmatched. Fast fashion sweeps the global trend of lifestyle and dominates the 21st century business landscape. In the denim market, fast fashion is still a blank point in the market. The Swedish fast-forward group lax7day denim brand has found a balance between high-quality fashion and price for the rapidly emerging Chinese middle class.

Using tannin fabrics to reflect the happy life, using innovative tailoring to deliver LOHAS fashion, LAX7DAY denim products: Urd personalized leisure, Verdandi vitality leisure, Skuld professional leisure three major theme series, will present a new generation of music and new live music fashion proposition.

Lax7day Official Website: http://@柒日岚官网 Weibo

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