South Korean casual wear leading enterprise SK enters China

South Korea's leading apparel brand, eigenpost, the most iconic casual brand, made its debut in Beijing Sogo Department Store, marking that South Korea's third-largest group, followed by Samsung and LG, officially landed in China.

SK Group started as a fabric company and is currently engaged in information and communication, energy sales, and trade. It has a significant market share in South Korea. Its apparel division has two smart brands, smart school wear, caspi conus and eigenpost, as well as in the United States. Representative brands Tommy Hilfiger and other four brands.

It is understood that eigenpost, which entered the Chinese market first, belongs to the most representative brand in the Korean leisure category. The main consumer groups in South Korea are university students and urban women aged 20 or so. Although for the Chinese market, the eigenpost sold in China is slightly adjusted to the size of the consumer class, but the target customer group is also locked in young people aged 19 to 25. After the eigenpost brand opened in Beijing SOGO on September 8th, the second store will debut in Shanghai on September 23. It is expected that it will reach 40 by the end of next year, and will achieve design, production and sales in China. The price of the product will be between ESPRIT and ONLY. between. It is reported that the entry of eigenpost brand into the Chinese market is only the vanguard of SK's entry into China. In the future, the Chinese market will be the focus of SK's work. Every year, a new brand will be introduced (the EKJO will be introduced next year), and SK Group's other industries (eg, mobile phones). Gas stations, etc.) will also gradually enter the Chinese market. According to statistics provided by the Korea Fiber Industry Federation, there are currently 59 Korean apparel brands that land on the Chinese market.