The company’s marketing director, Li Wei, told reporters that this was the third Wanda terminal store launched by the “MIZZU†brand since it entered the Wuzhou Wuhu Wanda Department Store and Putian Wanda Department Store since the second half of last year.
The third “MIZZU†brand shop enters Wanda
“In the past, as a member of many sports brands in Jinjiang, it was apparent that it was impossible to dialogue with Wanda Department Store as a department store channel. However, after the transformation of our brand into casual fashion, despite the pains of transformation, it was in the domestic department store. The channel regained its vitality.†Li Wei told reporters that the “MIZZU†brand store was not placed in the sporting goods area, but was arranged between outdoor brands, reflecting the profound transformation of the brand transformation. It is reported that Quanzhou Wanda Department Store also very much recognizes the new brand image, product design style and marketing methods of the company. It also believes that the "MIZ-ZU" brand is in line with the fashion orientation of high-end department stores. It has also been determined that it will be stationed on a daily basis.
In addition, Li Wei also revealed that, in fact, the "MIZZU" brand in the upgrading of the channel, in addition to entering the first-line department stores such as Wanda Department Store, also plans to choose to open large-scale "MIZZU" brand flagship store in some provincial capitals. “The large flagship store to be launched will not be profitable for the main purpose, but will exist as a brand premium feature and image propaganda.†Li Xin told reporters that the first large flagship store may still be located in Shenyang, etc. city ​​of.
Yesterday, Hong Kong Famous Foot International Trade and Investment Co., Ltd. (hereinafter referred to as "Famous Foot Company") "MIZZU" brand store began trial operation at Ningde Wanda Department Store. It is reported that on the 18th of this month, the brand shop will officially open in Ningde Wanda Department Store. In this regard, the industry believes that as a once-third-tier sporting goods brand transformation, famous companies this move is undoubtedly a success.
Product Innovation
"MIZZU" Brand Takes Fashion Out of Homogenize Myths
According to Li Xin, there are many successful cases of fashion casual brands in foreign countries. Global fast fashion brands such as ZARA and H&M have gathered in China, and local brands have to respond to this new opportunity for consumer transformation. It is reported that at present, the famous and full-sized companies have already gone through a series of transformation and upgrading from the R&D team, product style, channel construction, and so on, allowing the “MIZZU†brand to break through the bottleneck from the second and third line of sporting goods brands, and turning to the mid-to-high end fashion and leisure field. .
“Now the competition of shoe and clothing companies has risen from single-product competition to competition between different brands and brand culture.†Li Wei said that “MIZZU†is a brand-new image for young and trendy people with unique style, quality and tailoring. Designed for the crowd of insights. According to reports, the R&D and design of each new product of the “MIZZU†brand is provided by the Hong Kong organization to provide the combed fashion information to the company. The company then carries out the “localization†fusion, and then leads the company by the general manager of the foot and foot company, Li Lancan. The "MIZZU" R&D team fully implemented the landing, and the brand's "simple, stylish, and individuality" was well penetrated into each product design.
It is reported that after the transformation and upgrading of "MIZZU", now more in the product design using superior leather production, into more casual design and European style elements, a variety of features cortex, the application of trend elements with a unique design effect. The matte leather and wood grain soles are in a country style; suede and patent leather help with a stylish British style; and the combination of the first layer of leather and zebra suede is complemented by a retro-inspired atmosphere. The tailoring of apparel fabrics is more casual and fashionable, bringing a new fashion attitude so that consumer groups can dress up freely every day and freely shuttle between urban and outdoor venues.
“In the past, as a member of many sports brands in Jinjiang, it was apparent that it was impossible to dialogue with Wanda Department Store as a department store channel. However, after the transformation of our brand into casual fashion, despite the pains of transformation, it was in the domestic department store. The channel regained its vitality.†Li Wei told reporters that the “MIZZU†brand store was not placed in the sporting goods area, but was arranged between outdoor brands, reflecting the profound transformation of the brand transformation. It is reported that Quanzhou Wanda Department Store also very much recognizes the new brand image, product design style and marketing methods of the company. It also believes that the "MIZ-ZU" brand is in line with the fashion orientation of high-end department stores. It has also been determined that it will be stationed on a daily basis.
In addition, Li Wei also revealed that, in fact, the "MIZZU" brand in the upgrading of the channel, in addition to entering the first-line department stores such as Wanda Department Store, also plans to choose to open large-scale "MIZZU" brand flagship store in some provincial capitals. “The large flagship store to be launched will not be profitable for the main purpose, but will exist as a brand premium feature and image propaganda.†Li Xin told reporters that the first large flagship store may still be located in Shenyang, etc. city ​​of.
Yesterday, Hong Kong Famous Foot International Trade and Investment Co., Ltd. (hereinafter referred to as "Famous Foot Company") "MIZZU" brand store began trial operation at Ningde Wanda Department Store. It is reported that on the 18th of this month, the brand shop will officially open in Ningde Wanda Department Store. In this regard, the industry believes that as a once-third-tier sporting goods brand transformation, famous companies this move is undoubtedly a success.
Product Innovation
"MIZZU" Brand Takes Fashion Out of Homogenize Myths
According to Li Xin, there are many successful cases of fashion casual brands in foreign countries. Global fast fashion brands such as ZARA and H&M have gathered in China, and local brands have to respond to this new opportunity for consumer transformation. It is reported that at present, the famous and full-sized companies have already gone through a series of transformation and upgrading from the R&D team, product style, channel construction, and so on, allowing the “MIZZU†brand to break through the bottleneck from the second and third line of sporting goods brands, and turning to the mid-to-high end fashion and leisure field. .
“Now the competition of shoe and clothing companies has risen from single-product competition to competition between different brands and brand culture.†Li Wei said that “MIZZU†is a brand-new image for young and trendy people with unique style, quality and tailoring. Designed for the crowd of insights. According to reports, the R&D and design of each new product of the “MIZZU†brand is provided by the Hong Kong organization to provide the combed fashion information to the company. The company then carries out the “localization†fusion, and then leads the company by the general manager of the foot and foot company, Li Lancan. The "MIZZU" R&D team fully implemented the landing, and the brand's "simple, stylish, and individuality" was well penetrated into each product design.
It is reported that after the transformation and upgrading of "MIZZU", now more in the product design using superior leather production, into more casual design and European style elements, a variety of features cortex, the application of trend elements with a unique design effect. The matte leather and wood grain soles are in a country style; suede and patent leather help with a stylish British style; and the combination of the first layer of leather and zebra suede is complemented by a retro-inspired atmosphere. The tailoring of apparel fabrics is more casual and fashionable, bringing a new fashion attitude so that consumer groups can dress up freely every day and freely shuttle between urban and outdoor venues.
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