Three shots of Disney lingerie target: annual sales of 50 million yuan

With the approaching date of the Hong Kong Disneyland opening, Disney has also accelerated the pace of developing the Mainland merchandise licensing market. The three guns and other brands that have been authorized by Disney Children's Underwear are even more intensified. Cao Chunxiang, vice president of three-gun brand marketing, told reporters that the three guns in Disney underwear are expected to reach 50 million yuan in sales a year.

Shanghai and South China are key markets

“Hong Kong Disney will soon open its business. Although we are in the process of preparing for the goods, the franchise will not open until October, but now we must use the Disney effect to strengthen the promotion.” Cao Chunxiang, vice president of three-gun brand marketing admits.

Shortly before this, three shots were authorized for Disney's 4~14-year-old children's underwear. Cao Chunxiang told reporters that in October this year will be the first Disney children's underwear stores in Shanghai and Guangzhou, and by the end of next year will be in Shanghai, South China opened 20 to 30 Disney underwear stores.

“Shanghai and South China will be our key markets because the three guns are located in Shanghai, and the advantages of the network are very obvious. The influence of South China Disney is relatively large, the market is large and the radiation is wider.” Cao Chunxiang said, “In the field, we mainly take In the form of dealers and regional sales agents, market development will be relatively fast. Since the news that we have been authorized to spread, we have received a large number of calls to join. We feel confident.”

Sales are expected to be optimistic

He also pointed out that the expected goal of the three shots in Disney underwear is to reach sales of 50 million yuan a year, which will be adjusted according to sales conditions. According to its introduction, Disney has reached a relevant agreement on the distribution of benefits. Disney will draw 10% of the wholesale price of three guns as an authorization fee.

“The cooperation with Disney has a specific operation method, strict control procedures, and mature channels. This is why we choose to cooperate. At present, they are talking to us about the authorization of clothes including ladies clothing, juvenile clothes, etc. However, due to the underwear industry, we are very Mature, but the proportion of clothing is very small, so we have not yet fully cooperated with the plan, at this stage we hope to play steadily.” Cao Chunxiang analysis pointed out.

It is reported that Disney products currently have more than 80 authorized operators and more than 1200 distribution points in mainland China.

According to statistics, in the United States of Disney, through brand licensing and chain operations, it can account for about 40% of Disney's profit.