Today, with the promotion of the concept of consumption, people are far from the pursuit of simple cold, cool effect, not all blindly follow the trend, but more inclined to fashion, personalization. In the fashion industry, this personality is often the personality of the founder of the brand in the projection of the brand, but also reflects the founder of the ideal personal self or ideal social self, which is a successful brand culture infiltration. Today, with the promotion of the concept of consumption, people are far from the pursuit of simple cold, cool effect, not all blindly follow the trend, but more inclined to fashion, personalization. Even the current full swing paternity loaded, lovers also have their own characteristics. However, people tend to pay attention to personal consumption, but seldom study and research whether who initiated such a good idea? Tom Lily lovers installed parent-child brand founder - Tu Zhengyin use this unique concept for people to interpret a new dress taste, integration of family love, love, highlighting a more harmonious social atmosphere. Tu general introduction, in fact, Tom Lily as early as 2005 to apply for trademark registration, dormant for four years before finally completed the formal examination and approval process, the formal legal for own. So cautious protection of intellectual property rights, but also see that he seriously conscientious brand. The reason why choose from full swing in the fun lingerie market, "restless" fought in the country is still "virgin land" lovers, parent-child loading market, Tu Zhengyin is precisely the parent-child, lovers apparel market opportunities: to be very clothing Good connection of emotions, giving the expression of life clothing, clothing innovation concept can show traditional breakthroughs in the future product line to lay a good foundation, is the so-called insight into business opportunities and win wealth. Tu Zheng Yin from the very beginning muscular, determined to lead the lovers, parent-child brand. To this end, he had originally opened the country called the most favorable conditions for joining: Free initial fee, zero deposit, foreign franchisees cash reimbursement of 12%, the first purchase is not set the number of set, open free bag, album, VIP Cards, advertising posters, joined the plaque, POP hanging flags, clothes racks, cartoon image gifts, season 100% exchange other styles, and even franchisees to develop a complete set of promotional programs, but also free for the franchise design and decoration program Figure Tu Zhengyin surely knows how much business risk it needs to bear behind the heartbreaking conditions, but he understands that the new branding needs leveraging to speed up the regional distribution of brand names and expand the profile of the brand. At this stage, it is more important than the profitability to attract More insight to join the Tom Lily brand promotion team. All brands of people like Tom Lily are now able to achieve great success because of their unique personality: youthful and beautiful, warm and sweet, or enjoyable, harmonious and united. They all fully reflect a kind of affection. In the fashion industry, this personality is often the personality of the founder of the brand in the projection of the brand, but also reflects the founder of the ideal personal self or ideal social self, which is a successful brand culture infiltration.
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