VANCL founder Chen said in an interview recently that the key to the success or failure of a business is not operating mode, but rather the company's team operations, can not be said VANCL and PPG do the same thing will have the same fate. In his opinion, a good corporate team is whether or not it can make good judgments about the environment in which it is based, and come up with effective solutions to deal with it. From now on, VANCL at some important points in time to do things and team understanding are good. Each VANCL company's success is by team. They will not repeat the PPG mistakes because of fear! Really good thing again and again, recently, the US e-commerce giant Amazon 8.47 billion acquisition of Zappos news in the country caused great concern. The face of a huge market for shoes, a large number of domestic entrepreneurs also influx of footwear B2C market. According to VC insiders revealed that the footwear e-commerce business is very much concerned about the recent, becoming one of the areas most concerned about venture capital. The reporter also learned that the clothing online shopping representative VANCL will enter the footwear market in recent large-scale, and in early September there will be heavy lifting of the measure. Think of VANCL in women's, t-shirts leading round the tide of the market, analysts believe that the VANCL into footwear products or this market will have a great impact. Footwear B2C into a new favorite American entrepreneurs Chinese entrepreneurs Xie Jiahua in the past 10 years has been committed to online shopping shoes B2C exploration in online shopping in the Red Sea slaughtered for several years, and ultimately the Zappos brand will be 800 million US dollars in annual sales, Accounting for more than a quarter of the total U.S. $ 3 billion market in the U.S. footwear network. In mid-July of this year, Zappos was acquired by Amazon, a U.S. e-commerce giant, for $ 847 million. It seems that the vertical B2C business in specific areas is still promising in the fully competitive online shopping of the Red Sea. In China, B2C mode of operation is increasingly perfect clothing, including jackets, shirts, pants, socks and other products have formed a backbone B2C enterprises. However, although some garment B2C enterprises also carry out the sale of footwear products, footwear products are more of an incidental sale due to fewer styles and limited quantities. They have not been able to form a large-scale online direct marketing Operate. The news that Zappos was acquired by Amazon undoubtedly symbolizes for domestic entrepreneurs. A large number of e-commerce practitioners or traditional clothing practitioners believe that e-commerce is still promising, a group of entrepreneurs have also taken the opportunity to enter the footwear e-commerce industry. Such as the "Calories," which contributed a large amount of page views to the Tiger Puff Sports Forum, the "Le Amoy" founded by former Baidu executives, and "Cosize" and "Okaybuy". Some analysts believe that the domestic e-commerce market in fact has gradually matured, is about to usher in a blowout time, vertical e-commerce such as footwear will soar. VANCL force "grab food" as a representative of the domestic apparel e-commerce, where Eslite has always been innovative and rapid response speed. From start-up business men to large-scale into the women's and children's wear market, VANCL expansion is accelerating. In terms of operation and marketing, VANCL has successively exposed self-built logistics subsidiaries, added tens of millions of R & D investment, and invited millions of first-tier star endorsements and other industries quite shocking news. The success of the United States Zappos inspired by the domestic e-commerce industry, VANCL opportunity to cut into the footwear market at this time a good choice. According to VANCL footwear product manager said, VANCL plans to create footwear into an independent brand product line, is expected to become the men's and women's clothing after the third-largest product line. In addition, VANCL is also currently working with the Spanish designer team to discuss cooperation, the design team and ZARA cooperation for four years, with the international experience in footwear design. From Jiangsu and Zhejiang, Fujian region more than 10 processing plants, before the ZARA, converse and other international first-line leisure brand OEM, to ensure that the product's international front-line quality.