Yuqinger: Creating the first brand of Chinese casual couple costumes

From the current market status of middle and low-end branded apparel in the busy downtown district of China, it can be seen that young people are a huge group of fashion consumption. They are more sensitive to fashion and update clothes faster. These brands cater to the fashion youth's psychology of pursuing fashion. However, there is no in-depth analysis, ignoring the young people are generally in love. There is data analysis shows that there is a lot of market space for lovers. At present, there is no brand with a couple's banner, nor is there a store that specializes in lovers. It is in this context that the reporter has turned his attention to Yuqing.

"Y?Q?E?R Yuqinger" brand is the flagship brand of Dongguan Chaocheng Garments Co., Ltd., located in the famous Chinese clothing city - Humen. In 2001, it officially entered the brand apparel market and established it in just five years. A large sales network has grown to more than 1,000 agents in more than 30 terminal stores. In 2002, Yuqing Love pioneered the concept of casual lovers in the fashion industry, and launched a series of casual lovers styles. He was deeply favored by consumers. In just two years, Yuqing has become the brand with the largest market share of lovers. .

Jade child, because of the name and the United States

Jade children, beautiful and famous, quite cultural connotation. Confucius put forward that the eleventh virtue (Jen, Zhi, Yi, Li, Zhong, Zhong, Xin, Tian, ​​Di, Dao, Dao) of jade is not only a high degree of generalization of jade's cultural heritage, but also elaborately expounded The ideological connotation of jade culture is indeed the theoretical basis of Chinese aesthetics. The cultural connotation of prehistoric "jade" basically includes the three primitive genes of the United States, God, and Switzerland. Jade children cleverly combined "jade" and "feeling" words to describe the noble and sublime of love, embodying contemporary youth's view of love. The combination of the words jade, love, and children makes people feel more feminine, which ingeniously reflects the contemporary love that is analyzed by love experts. The name of Yu Qing Er is an interpretation of contemporary love and an index of brand culture.

Love expert involved in costume design

Liu Chao, general manager of Yuqinger brand, told reporters: “In order to create the brand cultural value of Yuqinger, Chaocheng Garments established a product design team of 30 people in 2002, including designers and love experts.” Such a large team is not an absolute one, but it is absolutely unprecedented. The jade lovers casual lovers put aside the simple style design, which is in contrast with the casual wear reformed from the casual wear, establishes the brand characteristics, through the analysis of the couple's dress demand, from the details of attention to the match , To make the product poorly differentiated and unique. Solved the present couple on the market there is a small selection of options, style is flat, with a lack of creative defects, so that "Amoy" lovers of fashion youth no longer trample shoes. It is understood that Yuqing Children's Autumn and Winter 2005 launched a series of casual couples with the theme of “love story”, which is more romantic.

Create the first brand of Chinese casual lovers

Speaking of the brand's future development, Liu said that at present, the lovers'wear market is still in short supply, and Yu’s situation will be followed by a large number of advertising campaigns aimed at consumers, and will enhance the image of the terminal, promote the culture of leisure couples, and increase the quality and quality. Identified the cooperation of franchisees in the brand culture of Yuqing and jointly lead the consumer market of Chinese casual lovers, explore a new situation in the consumption of lovers, and create the first brand of Chinese casual lovers.