Last week, the sports brand from the Quanzhou footwear camp officially joined hands with the Spanish Villarreal Club to become the club’s exclusive equipment sponsor and official technology sponsor. This move is reminiscent of the fact that another Quanzhou shoe company sponsored the Rockets' home game a few years ago, which in turn triggered an intensified industry boom in leveraging NBA branding. Experts believe that in the “post-Yao Ming era†after Yao Ming retired, the five major leagues in Europe may become new areas for the Quanzhou brand to compete after the NBA.
Outside the NBA, experts from the Chinese and Spanish sides analyzed that with the influence of the NBA, brand promotion activities in the domestic market were carried out. This practice has been popular for several years in the Quanzhou footwear industry, and its momentum is growing. Some sports brands have begun to seek out resources for international events other than the NBA. For example, Peak and Hong Keer have already started sponsorship in the football field. "This time together with the Spanish Villarreal club, it means that the Quanzhou footwear industry is outside the NBA and has a good look at the influence of the La Liga football team in the country," said the expert.
Villarreal Club** Fernando Rogge values ​​the signing of the Chinese brand. To this end, he personally led several club officials and five players to come to China. “Our dream is to become the best club in the world and we hope to advance with this Quanzhou sports brand towards this goal.†Roger said the club is discussing the next 2-3 exhibitions in China next year, every year for the next five years. This kind of competition will be held in China.
The European stage of the domestic market "We have only spent less than two months from the signing of La Liga." Ding Shuibo, who has always been low-key, revealed to reporters. He said that under the gloomy situation of the domestic football environment, its brand has taken another path, using foreign competition resources to carry out "football marketing."
Signing La Liga is the second wave of Xtep's efforts to open up football events. As early as last year, Xtep had a five-year sponsorship contract with English Premier League team Birmingham. According to Ye Xie, Vice President of Xtep, its involvement in the football field and the signing of Premier League and La Liga teams will not only promote the extension of the product line, but also provide important bedding for the internationalization of the brand.
Ye Qi said that due to Yao Ming's effect in the past few years, Chinese fans were watching a lot of basketball. Therefore, many domestic sports brands have entered the NBA. If other brands want to enter the NBA market again, competition will become more intense. Doing less work. In contrast, football is the world's number one sport. Although China's football level is limited, the number of domestic fans is huge. In terms of international high-end football matches with a large number of domestic fans, domestic brands rarely get involved. This is a reference to domestic sports brands. Speaking is a good opportunity. Therefore, for the football market, Xtep adopted the "curve into" strategy, with the advantage of the European five major leagues in the country has a huge fan base, sponsoring the Premier League and La Liga, in order to achieve "wall outside the wall of incense" effect. La Liga is dominated by technical schools, and the style of play is pleasing. Last year, the Spanish team won the World Cup in South Africa, which further magnified the "gold content" of La Liga.
“Popular fashion is something that is regionalized, and the aesthetics of different peoples and regions are different, but the language of movement is the same throughout the world, and the more popular the sport is, the more global it is. The success of Xtep in China is entertainment. Marketing, but Chinese performers have little influence in the world, and sports are international.†Ye Qi also revealed that in order to increase the pace of internationalization, they will increase their marketing efforts in overseas markets. In addition to adhering to the route of cooperation with first-tier clubs in Europe and the United States, there will be further investment plans in overseas marathons, tennis, and other areas, and will actively develop overseas agents and terminals.
Outside the NBA, experts from the Chinese and Spanish sides analyzed that with the influence of the NBA, brand promotion activities in the domestic market were carried out. This practice has been popular for several years in the Quanzhou footwear industry, and its momentum is growing. Some sports brands have begun to seek out resources for international events other than the NBA. For example, Peak and Hong Keer have already started sponsorship in the football field. "This time together with the Spanish Villarreal club, it means that the Quanzhou footwear industry is outside the NBA and has a good look at the influence of the La Liga football team in the country," said the expert.
Villarreal Club** Fernando Rogge values ​​the signing of the Chinese brand. To this end, he personally led several club officials and five players to come to China. “Our dream is to become the best club in the world and we hope to advance with this Quanzhou sports brand towards this goal.†Roger said the club is discussing the next 2-3 exhibitions in China next year, every year for the next five years. This kind of competition will be held in China.
The European stage of the domestic market "We have only spent less than two months from the signing of La Liga." Ding Shuibo, who has always been low-key, revealed to reporters. He said that under the gloomy situation of the domestic football environment, its brand has taken another path, using foreign competition resources to carry out "football marketing."
Signing La Liga is the second wave of Xtep's efforts to open up football events. As early as last year, Xtep had a five-year sponsorship contract with English Premier League team Birmingham. According to Ye Xie, Vice President of Xtep, its involvement in the football field and the signing of Premier League and La Liga teams will not only promote the extension of the product line, but also provide important bedding for the internationalization of the brand.
Ye Qi said that due to Yao Ming's effect in the past few years, Chinese fans were watching a lot of basketball. Therefore, many domestic sports brands have entered the NBA. If other brands want to enter the NBA market again, competition will become more intense. Doing less work. In contrast, football is the world's number one sport. Although China's football level is limited, the number of domestic fans is huge. In terms of international high-end football matches with a large number of domestic fans, domestic brands rarely get involved. This is a reference to domestic sports brands. Speaking is a good opportunity. Therefore, for the football market, Xtep adopted the "curve into" strategy, with the advantage of the European five major leagues in the country has a huge fan base, sponsoring the Premier League and La Liga, in order to achieve "wall outside the wall of incense" effect. La Liga is dominated by technical schools, and the style of play is pleasing. Last year, the Spanish team won the World Cup in South Africa, which further magnified the "gold content" of La Liga.
“Popular fashion is something that is regionalized, and the aesthetics of different peoples and regions are different, but the language of movement is the same throughout the world, and the more popular the sport is, the more global it is. The success of Xtep in China is entertainment. Marketing, but Chinese performers have little influence in the world, and sports are international.†Ye Qi also revealed that in order to increase the pace of internationalization, they will increase their marketing efforts in overseas markets. In addition to adhering to the route of cooperation with first-tier clubs in Europe and the United States, there will be further investment plans in overseas marathons, tennis, and other areas, and will actively develop overseas agents and terminals.
Couple Woven Shoes, Lovers Woven Shoes, Unisex Woven Shoes, Family Woven Shoes
Zhongshan Tata Kang Shoes Factory , http://www.weaveshoes.com