Vibrating, fast, fighting fish...
Nowadays people's mobile phones, if there are not a few live broadcast software, can't play happily with people.
Since the live air outlets have blown up, in the past two years, the "live broadcasters" have completed the whole process of radiating from the game to various fields. Among them, the function of the live sales channel has been paid more and more attention.
Nowadays, the live broadcast will reach out to the jewelry industry, which has made consumers feel that the price is “unattainableâ€. The jade field is one of them.
While we are amazed at the "and this kind of operation", it is even more surprising that compared to the offline jade sales, the jadeite sold in the live room is more popular for consumers. A Mr. Zhang, who is engaged in the jade industry, told reporters: "For those who don't understand jade, the sale of this type of jade live broadcast reduces the probability of being cheated when they buy jade."
Consumers do not know how to identify and be deceived, it is the embarrassment of jade sales
Chinese people have a unique preference for jade, but jade as a jewel requires professional knowledge to identify it. It has a certain threshold for ordinary consumers. At the same time, compared with precious metals such as gold and silver, the price of jade industry has long been opaque. This has also caused consumers who are “unfamiliar†to be extremely easy to “catch up†on the purchase of jade.
In the search engine, enter "consumer" + "Jade", the top rankings are almost all news that consumers are cheated, such as "women's stickers to buy bracelets were cheated by more than 7,000 yuan" "online trading of jade 200 million yuan was cheated "Wait.
Online shopping is not reliable, and it is difficult to keep jade under the line.
Ms. Zhao, who lives in Shanxi, told the reporter: “In 2014, I went to Huaqing Pool in Xi’an and spent a hundred yuan in the souvenir shop next to the scenic spot to buy a jade Guanyin. But I didn’t know that until I met a friend who knows jade in 2017. Guanyin is fake.†Not only that, Ms. Zhao said that she did not pay tuition fees for the purchase of jade. “I bought fakes at the jade shop at my door. The owner said that the original price was 600 yuan, but because it was closed, half price. 300 yuan sold to me, this year only knows that it is a fake, and the store owner has changed a few."
In fact, the texture, rarity, post-processing, category and sputum of jadeite will affect the selling price of jadeite products in the market. This also causes some jadeite prices on the market to sell “high priceâ€, even after A good situation, so for those who do not understand jade, it is very passive when buying jade products.
The live broadcast sells jade, where is the new one?
What is it like to sell jade in the live room?
A few days ago, the reporter casually entered a live broadcast room selling jade in Taobao. When he entered, he heard "pay attention to the anchor, 0 yuan started shooting, countdown stopped" "If you receive satisfaction, please give praise" "Now the highest is 28 "Mi" and other selling sounds are constantly coming out. The "meter" mentioned by the anchor is the meaning of the yuan. In less than two minutes, the anchor sold three pieces of jadeite goods through the "0 yuan starting" method, respectively, 13 yuan pink purple earrings, 28 yuan green Earrings and a 26 yuan bamboo pendant. In addition to bidding, other fixed-price items, the anchor will help fans and shippers bargain. At the same time, the store's customer service told reporters: "We are here at the Sihui City Jewelry Live Center, which guarantees 100% authenticity, and the certificate needs to add another 5 yuan."
When it comes to jade, you can't help but talk about the Guangdong Four Clubs. Sihui City is China's largest jade trading distribution center. Today, it is not an individual. There are more than 300 jade trading live rooms in the market alone. Mr. Zhang, who is engaged in jade trading in Sihui City, told reporters: "The jade products sold in the live broadcast room are not necessarily the ones in the store. After the lens you can't see, there are dozens or even hundreds of cargo owners waiting in line. Wait for the anchor to take their jade to the camera and sell it to the fans. Even if the owner has his own psychological price, the anchor will help the fans and the owner to bargain, until the fans are satisfied with the purchase.
Can save the intermediate links, buy goods from the country's largest jade distribution center, is very popular with many consumers, and as a result, the Jade live broadcast sales are extremely hot. So, how to guarantee the quality of jade?
Three parties to participate, let consumers become passive
Although the live broadcast form allows consumers to visit the jade market without leaving home, it is also necessary to fully guarantee the quality of the consumer.
In response to the reporter's question, if you receive counterfeit goods or other questions, the customer service room's reply is that the product problem is clearly from the customer, you can apply for a return according to the Taobao process. The industry insider Mr. Zhang said that the cargo owner will not receive the payment in the live broadcast immediately after the goods are sold, because they are worried that the owner will not accept the account when the consumer returns, so they will be held for a while. "This is a cargo owner, live broadcast. The process of participation between consumers and consumers is not one-to-one. If you sell fake goods, the live broadcast room must bear the risk of being lost by Taobao title and fans, and the owner must bear the risk of not receiving the payment. Therefore, right? For those who know jade, the sale of this type of jade live broadcast reduces the probability of being cheated when they buy jade.
Compared with the simple sellers and sellers in the past, this form is obviously more reassuring to consumers.
In addition, the reporter also learned that consumers can shop around N during the live broadcast. In a live broadcast room, different goods may come from different cargo owners. If there is no suitable one, you can change to another live broadcast room or change to a live broadcast platform. Nowadays, not only Taobao, Jingdong, a live broadcast, YY live broadcast, etc. have a large number of emerald live rooms. There is no doubt that the live broadcast has made it difficult to see the bottom line of the jade, and it has to become relatively "transparent" under the wave of Internet development.
Stitch Bond Fabeic,Stitch Bond Fabeic Construction,Grid Stitch Bond Fabeic, Nonwoven Stitch Bond Fabeic
yizheng jiayu textile products co.,ltd , https://www.jystitchbond.com