Since 2008 Valentine's Day gift - flying orders! After the order comes in succession, whether it is a new customer or an old customer, it seems to be rushing to place an order. This is not very late yesterday, I wanted to sleep late, but the customer is urging, just got breakfast and did not eat and received an order from an old customer!
Maybe it seems that I am too lucky in the eyes of others. In fact, I still understand very well in my heart, that is, I have done my homework. Do marketing, I like to do homework, and do not like to find customers, so what is marketing homework? What I do is to help customers solve the problems they are facing and possible, and give customers more choices as much as possible; Some people call this a solution. Perhaps all marketers will do it. If you want to be a marketer, you have to make a perfect solution to your customers.
So how can you make customers like and choose your solution?
First, targeted
It requires our marketers to propose relevant solutions for different customers, rather than treating them equally. As a marketer, you need to accurately target each customer and determine their needs. For example, the toy velvet cloth that my customer in Shandong needs is the base pulp. This kind of pulp is used to print the toy printing. Then you can't recommend other clothing products to him. You can only try to be as much as possible. Develop a problem related to the customer's current problems.
Second, practicality
As a marketer, he must be familiar with the performance and operation skills of his products. For customers, he prefers to deal with such marketers. He hopes to solve and answer his doubts directly instead of turning around. of.
Third, the price suitability
This is a preferred consideration for many customers. First, you should consider saving costs for your customers, not expanding costs; second, time costs and economic benefits. Like the example I mentioned above, after the customer uses my toy to make a primer, after comparing the time and cost with the product used before, the customer will use the perception and he will be sure which plan is good.
Fourth, competitive
In the market, there are few products that have no competitors, and they are even more intense in our country. In order for a customer to choose your plan under such circumstances, it must be that something in your plan touched him. One is the difference: it is illustrated by the example, letting the customer understand where the toy flannel of our company is different from other competitors, whether it is better to press or dry or to be easy to operate; our The price advantage, the third is our service, and so on.
V. Flexibility
The author personally thinks that it is patience to be flexible. Like a new customer I delivered yesterday, I actually had contact in August and September last year. I have been in contact for the next few months. The proofing - re-proofing - re-proofing ... After repeated iterations, the order came yesterday. It tells us that marketers must not be quick and quick, customers repeatedly want you to proof, definitely need your products, no customer likes to be bored to sample play, believe me, give him some time, orders are sooner or later! Second is your plan to be farsighted and serial. If more and more customers decide to work with you, then he prefers and prefers to purchase all the materials he needs from you as much as possible. The customer I delivered yesterday was a good example. Besides the acrylic resin I sent, she also wanted to use my defoamer and other additives.
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