In the face of severe economic situation at home and abroad, the brothel sweaters that are in the critical transition period have delivered a persuasive answer: From January to July, the market turnover reached 8.52 billion yuan. , year-on-year increase of 16.08%. Sweaters shipments of up to 65,000 tons, unloading volume of 34,000 tons.
What is the driving force behind the trend of brothel sweaters? “This is mainly due to the initiative to adjust the product structure of the brothel sweaters, enhance the added value of products, and leveraging on the development of e-commerce.†The brothel wool sweater market management committee The vice director Qian Weiguo analyzed.
Yesterday morning, the reporter entered the Pudong International Trade Famous Port. It has become a sea of ​​clothing. Various types of t-shirts, jackets, sweaters, cashmere sweaters, cashmere sweaters, scarves, shirts, and woolen jackets are all available." The storerooms here are dominated by business sweaters, but in the past two years, the variety has continued to grow. From shirts to coats, scarves to trousers, basics and clothing can be found here." People told reporters that with the increasingly fierce competition in the sweater market, a large number of sweater manufacturers take the initiative to adjust the product structure and enrich product types.
"The only way to develop is by going to market." Li Ruhua, general manager of Zhejiang Lamborghini Garment Co., Ltd., who has grown for 15 years along with brothel sweaters, has a profound understanding of the changes in the sweater market in recent years. "The previous sweaters were less competitive. The demand is large and the profits are high, but now on the one hand, people are increasingly demanding more and more fashion tastes. On the other hand, global warming, air-conditioning is becoming more and more popular, and the sweater market dominated by warming functions is shrinking. It is to see such market conditions, the company began to produce men's jackets, t-shirts, shirts, and the proportion of four years ago, and the proportion is increasing. "At the beginning, it was mainly sweaters, and now the production of sweaters only accounts for 20%. "Li Ruhua said frankly that although the profit margin of other apparel is not high, but because of the long sales time and the large demand, these two years have become an important source of sales revenue for the company.
While actively adjusting the product structure, the brothel sweaters are increasing the added value of products through creativity, design, and branding. Kang Yingying, the head of Haili Studio who has been engaged in apparel design for six years in the brothel, told reporters that cashmere sweaters are used as examples. At the time of the launch of the market, a cashmere sweater with a good design price could cost nearly 100 yuan more than a cashmere sweater of the same type. At 320 Creative Plaza, there are 51 studios that increase the value of their products as their main service content. There are currently about 90 studios that have hatched and gone through this platform. In addition to the 320 Creative Plaza, this year the Puyuan Institute has also focused on introducing investment projects including industrial design, service outsourcing, and technology research and development to boost the industry’s progress. Product added value. In addition, in recent years, brothel sweaters continue to innovate, through the cashmere sweater, cashmere sweater two high-end sweaters, but also boosted the market turnover rose.
"Now we don't do e-commerce, and there will be no business afterwards." Qian Weiguo used the words of Ma Yun to reveal another mystery of the brothel sweaters, which are "fighting against the market," and "the price of sweaters is not high and transportation is convenient." The characteristics of the brothel sweater industry and e-commerce model hit it off. In recent years, with the help of e-commerce platform, brothel sweater pulled out a new road."
"In the past we only had a sales department. Now we have more than 100 outlets through the Internet." Wu Zhehua, general manager of Wuxi Clothing, went to the brothel "gold rush" five years ago and rented a clothing sales department in the sweater market. Two years ago, for the first time, he “touched the net†through his online platform, "distribution" his own clothes and cooperate with more than 100 online stores. Only last year, Wu Zhehua's more than 100 cooperative online stores for him. More than 30,000 sweaters were sold.
Today, more and more sweater business households like Wu Zhehua sail in the e-commerce blue ocean. According to statistics, there are now more than 5,000 online shops in Puyuan Town, which has formed art production, product maintenance, logistics development, and talent building. Electricity supplier industry chain.
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