In the past two years, the capital market has continued to impact the apparel industry. The clothing brands have continued to do large-scale in a simple and extensive mode. After the baptism of the big waves, the purchasing habits of consumers have been transformed and upgraded. How to segment the brand into the market and "snap the fashion buyers and consumers" has become the answer that the clothing people have been pursuing. On June 8th, the ibudu 017 winter fashion conference and order fair was unveiled at the Yingguan Xiangyu Hotel in Hangzhou. From the trend show release show with the theme of “East Visit to Moscow†to the most suitable and most professional clothing static display order. Platform, the chain of fashion activities broke out and swayed Hangzhou!
Play the linkage effect ibudu deep ploughs the domestic women's market
“To make the Ibudu brand the ultimate, all channels and suppliers will naturally keep up.†For this winter fashion trade fair, all ibudu employees are convinced that the preparations for the whole event are full of highlights: core design The department has experienced a market development cycle of more than half a year, and has undergone several adjustments. The six bands include two series of daily and weekend ordering styles. The final presentation of more than a thousand costumes makes the show and the booth the most attractive. Point of fashion gathering place.
The logistics support team coordinated the reception of rooms, catering, tea breaks, and participation materials. The vehicle group consisting of the administrative department traveled to and from Hangzhou's major transportation hubs to pick up and drop off customers. The marketing department planned a series of interesting display areas for this order: such as the Dragon and Tiger List, the Memory Ambassador Exhibition Area, the Moscow Impression Photo Area, and the Russian Tea Break.
In recent years, the high-quality women's wear industry has maintained a boom, and ibudu's same-store growth rate has steadily increased during the order process. Including order system upgrade, ordering template optimization, comprehensive data analysis and visual display restoration reference.
Ibudu order meeting scene crowded people
The ordering site is wonderful and follows the “Belt and Road†to open a new bureau.
On the day of the event, thousands of dealers, fashion buyers and prospective customers witnessed this collection of talented and creative fashion shows, and experienced the most cutting-edge fashion attitudes and trends. As the head of the ibudu brand said, “Ibudu combines the theme of the era from generation to generation, from Venice to Rotterdam to Moscow, so that this series of winter products reflects the grand and interesting elements of the Moscow city.â€
The retail industry should no longer be separated by online and offline, but will gradually evolve from a consumer perspective to a channel. Up to now, the ibudu brand has 500 retail outlets across the country, directly covering 31 provincial markets. The coverage of Southwest, East China, North China and Central China is over 50%. For all types of channels, such as retail stores, department stores, and shopping malls, ibudu is confident in the brand's play brand by upgrading from selling clothing to creating emotional connections with consumers through clothing.
The scene is hot and unexpected, ibudu will go up and down
For a long time, Ibudu's endless exploration mode in the apparel industry has been well received in the industry, aiming to truly make consumers feel the integrated service experience. Especially with the upgrade of technology and the wave of big data, ibudu combined the theme of the era of the Belt and Road to create this ordering conference, which perfectly combines the clothing products and the urban characteristics, presenting a pure and beautiful dream of ice and snow to the guests. It is a "dry goods sharing meeting".
At the whole press conference, the customers highly recognized the form, visual feeling, product fashion and availability of the order fair, and the ordering enthusiasm was extremely high, among which Guizhou, Guangxi, Shanxi, Anhui and other provinces exceeded significantly. The expected order quantity for the order.
Ibudu, who has been in the clothing industry for many years, has his own considerations on how to increase customer stickiness: “The brand adheres to the three principles of service. First, it only listens to the right, for the long-term benefit; second, the user is supreme. Incorporating user services into many business activities, fast service; third is to achieve others. For our own products, we pay attention to individuality, fashion, and cost-effectiveness, and serve women who are optimistic, enterprising, and appreciate the beauty."
In the context of new retail big data, ibudu has always been loyal to the increasingly fragmented market competition, and has been improving one by one in product design, fabric procurement, channel expansion and so on. The reform of a series of business models brings new vitality to the apparel industry!
Editor in charge: Yang Bo
Guangzhou LIDONG Garment Industrial Co., Ltd. , https://www.lidongapparel.com