"Toss your customers!" I heard the word at the beginning of a job presentation. Later, the competitor became my colleague, and then he left the unit we applied for, but became my friend.
The reason why I was deeply impressed was because I also became the object of his "tossing": there were more than 30 people who participated in the re-examination speech that day. They sat in a medium-sized conference room, and each took the stage to speak and accept the examiner and The vast number of competing people reviewed, the atmosphere was very tense; but when my former colleague came to power, he first asked the chief examiner for the majority of competing products in order to draw attention to the topic of his speech ("Toss your customer"). The person "cooperated with him"; after obtaining the permission of the examiner, he began to issue a simple and rounded slogan of "standing" and "sitting" with a special accent of his soldiers (the former colleague was a demobilized soldier). We "cooperated", and the action of standing up and down was repeated more than 3 times. Then, when everyone was asked to sit still, he told everyone, "To do the market well, you will toss your customers just as I just toss everyone." ! His speech won a burst of applause, and it ended up in the retest!
Today, I suddenly remembered my colleague's words because of a call from a customer: Some time ago, I made a staff adjustment in the jurisdiction. Today, a customer who is in charge of the market is responsible for calling the customer, and the market personnel have only seen it after adjustment. Once, there is too much dissatisfaction in the conversation!
After I apologized to the client and made the necessary explanations, I fell into deep thought. In fact, strictly speaking, my colleague is no problem, because his new takeover area involves 5 customers, and his original area of ​​responsibility also has 2 customers, all of whom are in the handover scope. Within, and the time I handed over the handover order was one week ago, even if he kept on a non-stop visit, he could only show each customer a side; so the call from that customer would be normal! However, this does not mean that my business staff "has no problem". Less than he does not know how to toss his customers. He treats the customers in the jurisdiction "without equal treatment" and does not show "special respect" to key customers!
I remember that at the time of handover, I was in a business meeting in the handover area, so I had the opportunity to have lunch with the client and the colleagues in the handover area. I told my colleague in a joke that "Wu is always in the area." Authority, the influence of the regional customers is relatively large, you can use the authority of General Wu, let him drive you with the handover, so that the handover effect is good, and the speed is fast!" Now, my colleague I really listened to my words as a "joke"! Then there was the "customer dissatisfaction".
In fact, many times customers really need to “tossâ€, it is a “respectful performance†for customers! Everyone needs respect, which is the basis of our communication.
I was about to put a pen and suddenly remembered another customer's call. The customer asked to adjust to the person in charge of his area to set up the office in his area, and told me that the office and the desk were arranged! Indeed, customers also hope that we can make more communication and communication with them. They are looking for such opportunities and have made a lot of efforts to do this. We also need to work hard for this, which requires us to "toss." "Our customers, "toss" is actually a kind of communication, sometimes even a deeper level of communication.
So, as a marketer, "toss your customers!"
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