In 2012, this figure will undoubtedly have some kind of symbolic meaning related to disaster for the entire human race. This also gives us a worrying impression that our production and economics media are opening every year. Even active industry analysts will at least unconsciously associate the word disaster with the industry at the bottom of the book or in the mind. degree. Of course, this kind of association is not purely sensible. The current world economic situation has been placed in front of us with great optimism. More importantly, it is not just before us. It has been put in place for one year or two years. 3 years old.
We have enough reason to worry about those exporting companies, but this concern has become insignificant under the deterrence of global anxiety in 2012 because the dependence of Chinese garment export companies on the external economic environment is so large that they have never been stable. Year after year... But there may be some key nodes in 2012. From a microscopic point of view, individual companies will lose their power source in increasingly difficult economic situations. They may once again face “change and death, and they will not change. In the dilemma of “deathâ€, the principle of low-profit survival is likely to be ineffective for some enterprises in 2012; from a macro perspective, Chinese apparel export companies will be transformed into more competitive resource-configured enterprises driven by some leading companies. Union, this alliance can even be global. Of course, there is still a road to domestic sales before them, but many years of practice have proved that this road is not what the export brands are good at. In this regard, they are still “crossing the river by feeling the stonesâ€.
For domestic brands, the small and micro enterprises that need to worry about in 2012 may face life and death. However, the scale of leading domestic brands has always been able to create surprises for us. Over the years, the experience of the domestic market has allowed them to appear calm and calm in front of some catastrophes. They already have a place in the market and they can even rely on it. The inertia of success lasted for a while in a not-so-good year, but this time has become shorter and shorter. It may have begun in 3 years, 5 years, and later it has become 1 year or 2 years. Now it may only be A few months have passed. Fortunately, most entrepreneurs are no longer fighting alone. They even have a board of directors, a CEO, a variety of think tanks. They are not walking in one leg. They have multiple sub-brands for different consumer groups. They have Even in real estate, finance and Other fields have a leg, but the risk is not so far away from them, for the leading brand, any step of strategic adjustment is a double-edged sword, may be a higher level, also May face a broken arm or a catastrophe. This point from 2011, some companies appear to shake at the level of executives can see that they must have some directional differences.
This disagreement is also reflected in the e-commerce sector. The suspense left at the end of 2011 should have a result in 2012. There are two representative cases for this result. One is Taobao and the other is customer. Is one already strong enough to make game rules unilaterally? Has one developed to its peak and the next one is facing downhill? Both of these answers are closely related to the garment industry. First of all, clothing has always been the main force of e-commerce. Second, for Chinese clothing entrepreneurs, e-commerce has become a necessary path before them. However, this path should be followed in the end, they need to see more clearly, after all, there are many large companies such as Metersbonwe and other e-commerce have made a lot of tuition.
On the other hand, in 2012, China International Clothing & Accessories Expo entered the 20th year. This is another moment of celebration after the 20th anniversary of the establishment of the China Fashion Association in 2011. The Chinese garment industry is entering a period of long-term development and rising. During the period, the main tone of industrial transformation and upgrading has been set. We believe that China's garment industry will achieve greater economic achievements in 2012. Of course, we also know that all development is accompanied by recurring crises and severe challenges.
We have enough reason to worry about those exporting companies, but this concern has become insignificant under the deterrence of global anxiety in 2012 because the dependence of Chinese garment export companies on the external economic environment is so large that they have never been stable. Year after year... But there may be some key nodes in 2012. From a microscopic point of view, individual companies will lose their power source in increasingly difficult economic situations. They may once again face “change and death, and they will not change. In the dilemma of “deathâ€, the principle of low-profit survival is likely to be ineffective for some enterprises in 2012; from a macro perspective, Chinese apparel export companies will be transformed into more competitive resource-configured enterprises driven by some leading companies. Union, this alliance can even be global. Of course, there is still a road to domestic sales before them, but many years of practice have proved that this road is not what the export brands are good at. In this regard, they are still “crossing the river by feeling the stonesâ€.
For domestic brands, the small and micro enterprises that need to worry about in 2012 may face life and death. However, the scale of leading domestic brands has always been able to create surprises for us. Over the years, the experience of the domestic market has allowed them to appear calm and calm in front of some catastrophes. They already have a place in the market and they can even rely on it. The inertia of success lasted for a while in a not-so-good year, but this time has become shorter and shorter. It may have begun in 3 years, 5 years, and later it has become 1 year or 2 years. Now it may only be A few months have passed. Fortunately, most entrepreneurs are no longer fighting alone. They even have a board of directors, a CEO, a variety of think tanks. They are not walking in one leg. They have multiple sub-brands for different consumer groups. They have Even in real estate, finance and Other fields have a leg, but the risk is not so far away from them, for the leading brand, any step of strategic adjustment is a double-edged sword, may be a higher level, also May face a broken arm or a catastrophe. This point from 2011, some companies appear to shake at the level of executives can see that they must have some directional differences.
This disagreement is also reflected in the e-commerce sector. The suspense left at the end of 2011 should have a result in 2012. There are two representative cases for this result. One is Taobao and the other is customer. Is one already strong enough to make game rules unilaterally? Has one developed to its peak and the next one is facing downhill? Both of these answers are closely related to the garment industry. First of all, clothing has always been the main force of e-commerce. Second, for Chinese clothing entrepreneurs, e-commerce has become a necessary path before them. However, this path should be followed in the end, they need to see more clearly, after all, there are many large companies such as Metersbonwe and other e-commerce have made a lot of tuition.
On the other hand, in 2012, China International Clothing & Accessories Expo entered the 20th year. This is another moment of celebration after the 20th anniversary of the establishment of the China Fashion Association in 2011. The Chinese garment industry is entering a period of long-term development and rising. During the period, the main tone of industrial transformation and upgrading has been set. We believe that China's garment industry will achieve greater economic achievements in 2012. Of course, we also know that all development is accompanied by recurring crises and severe challenges.
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