Wang Song: There is a high anxiety in traditional painting and calligraphy

“The current price of traditional Chinese painting and calligraphy is a bit too high, but contemporary art still needs time to recover.” Wang Yuge said that the market position of Yirong Auctions is “leading with oil painting products”, which is based on years of development of the Chinese art market. Comprehensive judgment.

It is also an autumn season. When it comes to this season, it is always those Chinese paintings and paintings that attract the attention of the market. These artists often live up to the expectations and achieve a high price legend for Chinese art auctions. There are no exceptions to the autumn shoot in 2011. Wu Guanzhong's “Million Miles of the Yangtze River” produced a high price of RMB 149.5 million, which created another 100 million yuan record for Chinese oil paintings. It not only broke the world records of Wu Guanzhong’s personal works and Chinese oil painting auctions, but also became the largest Chinese painting ever made in Autumn 2011. Highlights. The promoter of this work is a newly established auction company, Beijing Yirong International Auction Co., Ltd.

In 2011, Yirong Autumn Auctions had a total turnover of 98.95 billion yuan and a total turnover rate of 75%. Although there are some reasons for marketing methods, its unique financial background and unique auction orientation make this newcomer to the art auction market have a unique temperament.

“We hope to find our own way in the Chinese art auction market,” said Wang Yuge, deputy general manager of Beijing Art Financial International Auction Co., Ltd. For the current market, Wang Shengge has his own opinion.

In Wang Yingge's view, the Chinese art market has the following characteristics: the niche, the relatively high level of participants, and the relatively high demands on the participants themselves.

From the point of view of a veteran who began to be involved in the field of art auctions in 1997, Wang Yuge clarified the trajectory of the participation of the Chinese art market in the crowd.

“Initially collectors who were mainly personal preferences, they had a large number of people, and they preferred traditional antique calligraphy and painting. Later, with the convergence of China and the world market, there emerged a new type of return-based collectors who introduced Western art. The domestic market."

“Followed by the wealthy groups that directly benefited from reform and opening up, they are characterized by uneven cultural backgrounds and become an alternative force for the collection of works of art investment. After that, a group of high-quality rich people emerged. They have, to a certain degree, improved the style of the Chinese art market, and with the emergence of these leading figures, the market has once again appeared a number of followers who are benchmarks, and these people have become a market to some extent. An important factor in the uplift of prices, and therefore attracted the attention of institutions, the Chinese art market began to enter the era of institutional investors."

“The current price of traditional Chinese painting and calligraphy is a bit too high, while contemporary art still needs time to recover.” Wang Yuge said. She stated that the market position of Yirong Auctions is "leading with oil paintings," which is based on the company's comprehensive judgment on the development of the Chinese art market over the years.

After 2003, the Chinese art market ushered in the first major outbreak, and traditional Chinese painting and calligraphy works suddenly became the focus of the market's enthusiasm. The scenery can be described as just a moment.

By 2003-2005, the price of traditional painting and calligraphy reached a historical peak, surpassing the endurance of a large number of participants in the market, coupled with the emergence of a group of returnees with a wealth of returnees, including the IT sector, and the international capital of the Chinese art market. Concern has caused contemporary art from 2005 to 2007, especially the rise in the price of oil paintings. After 2007, the original niche of the contemporary art market was finally overwhelmed by capital, and it was widely believed that it would take at least two to three years to truly recover.

Traditional traditional paintings, which have always been regarded as the backbone of the market, have also been cautious in the auction market in autumn 2011. Some of the auction results were not as expected.

Wang Yuge believes: "From a historical point of view, realism and figurative paintings of oil paintings did not form more bubbles in the golden period of contemporary art in 2005-2007, and the price has been steadily increasing, and the number of works is relatively small, and the safety factor is relatively high. Affected by macroeconomic factors, a large number of investment funds are currently being transferred from other markets to the art investment market, and the more realistic and figurative works are often the first choice for their involvement. From the perspective of institutional investors, they are more concerned about It is the market circulation of investment artworks, and realistic and figurative oil paintings have always been the focus of market attention.Furthermore, at present, the price of single items of such works is relatively low, and private collectors also have a certain purchasing power in this field. The value-added potential has become the focus of attention of many private and institutional investors."

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