Good boy company Ha Long children's clothing daily management of ten questions

Combined with many years of experience in channel management, I found that performing and managing clients have different performance in daily management. Some customers are bigger and bigger, while others are more and more shrinking, or even quit. I think the following ten questions from the analysis: First, whether to follow the good boy company's pace of development? Customers in their cities are only facing local competition brands, good boy company to face competition from all over the country, and even the world. Companies in order to strengthen competitiveness and development will always do some strategic adjustment or into new areas. At this point, some customers are complacent, while others keep up with the pace of the company, increasing the number of merchandise items and expanding the business area. This undoubtedly increases their competitiveness, restrain their competitors and develop themselves. Second, whether to give salesperson training, how long to do? Some customers not only organize their salesperson training, but also make good use of good business trip to the local business opportunities, the company staff to do sales training, because they know that training is the greatest welfare of employees, and most of the good kids employees Can give sales staff to bring new ideas or sales skills. Some customers do not regularly carry out sales skills in salesperson, product knowledge training and learning. Third, do regular promotions? Market economy is the eyeball economy, can attract the attention of customers, is our victory. Look at the mall always promotion, and some customers the easiest way is to learn the promotions of large shopping malls. Large-scale holidays to do large-scale promotions, usually new products, inventory cuts are constantly promotion, activities continue to attract a large number of eye care. With fame, there will be attention, there will be a reputation. Fourth, how long to adjust the display, whether to do sales analysis? Large shopping malls counter adjusted once a week. Some customers will adjust the store display once every half month, while daily, monthly, quarterly, annual sales analysis. According to the analysis, which products are out of profits, which products are popular; calculate sales profitability, inventory and other data; analysis of consumer groups and store purchase habits. For the next step to do a scientific basis for business. Fifth, the number of members this month than last month whether there is growth? Some customer affiliates will continue to increase, they will enjoy the sales of members increased. Sales from 10 affiliate customers and 100 affiliate customers are definitely not the same. Sixth, how often do you communicate with the company's staff? Some customers will keep in touch with relevant personnel of the company, communicate frequently, obtain timely feedback from them, fully enjoy the preferential policies of good boy companies, and help themselves to grasp the business direction as well. Seven, stock is sufficient? Some customers are not enough stock before the peak season before the start of replenishment, and sometimes fill the goods, but due to freight problems and other non-human factors will lead to the goods can not be timely OTC, affecting sales, and finally equal to help their own competitors grow . Full size, adequate product is a prerequisite for good sales. Eight, is involved in e-commerce? Now online sales of children's clothing more and more customers, and some Taobao sellers in the online sales of children's clothing more than the physical store, Interested parties can check on Taobao. Market competition will be faster than the opponent, first strike stronger. The competition in physical stores inevitably turns to the competition in the network virtual space. Hebei, Fujian, several customers Ha-Ha children's clothing sales better. Nine, whether the regular shopping, shopping malls to feel the brand competition, promotion, understanding of new products, competitive market, inventory, sales? Although some customers operate children's clothing, but rarely shopping. In particular, male customers, in fact, with a lover to go shopping in shopping malls on the one hand to learn the display of the mall, promotion, understanding of competitive brands; at the same time also allow lovers get the warmth of the family, return to the original romantic atmosphere; Easy to release the pressure of the business. Ten, is often a good investigation of children, dragons Habitat in the local visibility, market share? Some clients find their own business problems through occasional brand surveys. They will randomly select a few target consumer customers, investigate them can say the proportion of store or counter position, school or kindergarten children wear children, dragons Ha Pei children's clothing ratio? Accordingly, the next step targeted marketing activities. Tolstoy said "happy families are alike, and unfortunate families are different." The success of the good boy franchisee can solve these problems. Reproduced, please indicate the author and source! Zhang Rui, Beijing Institute of Technology Master of Business Administration, is now working in good children's group responsible for a children's clothing project in the northern market. Welcome to discuss with your author's views and opinions, Tel:, E-mail: [email protected] Goodbaby Group (Little Dragon Ha Pei Kids) Website: http://

Posted on