London, the 30th Summer Olympic Games, Beijing time at 18:30 on July 28, the Chinese women's volleyball team in the first battle of the European team Serbia. At this moment, Ji Guomiao, the chairman of Shaoxing Huatong Color Spinning Co., Ltd., together with his “Jemaa Lance†hemp clothing R&D and design team, sat in front of the TV to watch the live broadcast. When the score of 3:1 announced the first victory of the Chinese Women's Volleyball Team, Ji Guomiao could not help but excited and immediately gave his old friend, the Chinese women's volleyball team's Shaoxing national coach Yu Juemin, a telegram of congratulations.
The Chinese women's volleyball team's official jerseys for the London Olympics are tailor-made by Huama Textile's "Jemaalans" hemp costumes. Before the expedition, the women's volleyball ladies who finished the Olympic warm-up match in Ningbo made a special trip to the “Gymalans†home accessories outlet store in Keqiao Tianhong Department Store. Ji Guomiao presented them with hemp underwear and socks. , towels and other home clothes.
Ji Guomiao positioned the famous high-end home furnishing brand "Giemalians", with the Chinese women's volleyball girl in the Olympics to improve fitness, steadily towards the world.
Upgrade, spanning from cotton to hemp
Huatong Color Spinning Co., Ltd., located in the Binhai Industrial Zone, once used the acquisition, processing, warehousing, sales, and production of white green yarn as its main business. In the international financial crisis in 2008, Huatong Color Spinning Co., Ltd., like other companies, was struggling for a time.
In the second half of this year, Huatong Color Spinning, a company struggling in the midst of adversity, cooperated with the PLA General Hanma Research Center and Xi’an Polytechnic University to develop a new generation of green health fiber—hemp and cotton blended yarns. Hemp and cotton blended a number of technical problems. Subsequently, Huatong Spun Yarn spent hundreds of millions of millions of dollars, launched an annual output of 6,000 tons of hemp and cotton blended yarn projects, and was listed as a national key industry revitalization and technological transformation project and received special financial subsidies.
Product upgrades are wide. In just over two years, Huatong Color Spinning Co., Ltd. has completed the process design of the fourth generation of hemp and cotton blended fabrics. It has overcome the shortcomings of balling, prickle, uneven color, and fading of hemp. Technology, obtained the national invention patent authorization, also as a batch production of ** fabrics and military socks replacement products. Academician Professor Yao Mu, an academician of the Chinese Academy of Engineering and a leader in the field of domestic textile materials, twice visited Huatong Textile, and evaluated: “We are at the forefront and have broad market prospects.â€
After achieving the leap from cotton to hemp, Huatong Color Spinning has upgraded its new target - the famous high-end Chinese hemp home clothing brand.
Quality, starting from raw materials
Summer, sweaty and dry underwear is still comfortable to wear on the body, wearing a day socks no smell - this is the consumer's most direct experience of the "Giemalians" home clothing.
Hemp fabrics are hailed as "the second layer of human skin" by the high-end markets in Europe and America. Its distinctive feature is that it is significantly superior to other hemp fabrics in terms of moisture absorption, antibacterial deodorant, anti-ultraviolet rays, and no itchiness. According to data, the hemp fiber's moisture absorption is 3 times that of pure cotton, and its fabric can shield more than 95% of ultraviolet rays.
"To be a high-end hemp clothing, raw materials are the first ring of quality assurance. We strive to start from raw materials." Ji Guomiao said.
As a result, while ensuring the original raw material supply channels, Huatong Spun through multi-spot field investigations and researches, and recently reached an agreement with Keshan County, Heilongjiang Province, with a cooperation intention of 50,000 mu hemp planting bases, and established “Gemalas†himself. Raw material base. At the same time, Huatong Color Spinning has established a technical team from yarn and fabric development to apparel design. In the field of yarn research and development, the “Fuxing Yanma Fiber R&D Shaoxing Studio†led by the domestic hemp textile expert Fu Yanyan was established. In terms of fabric apparel design, “Oudifin†design director, who currently ranks third in domestic underwear sales, was appointed as “ Guimaraes "Leader of home fashion design. Speaking of these, Ji Guomiao is very confident and confident. He said that “the foundation of basic work will be solid and the foundation of high-end brands will be firmly established.†“We now have more than 20 R&D and design teams, municipal-level enterprise technology centers, and we will upgrade to a corporate research institute in the future. It has become a technological highland for domestic hemp fiber, providing strong protection for the development and design of 'Giemaleans'.
Marketing, go straight to join the road
To create a high-end home furnishing brand, Huatong Color Spinning designed its direct marketing and franchising marketing strategy for its “Gemamas†before putting products on the market.
According to Ji Guomiao, “Gemalas†is a self-owned brand, but its story originated in Europe. Apart from the talent of aristocrats, it has excellent quality from raw materials, fabrics, and design. It can be described as a high-end brand.†Zhulian is a good match.
Since the “Jemaalans†home apparel formally entered the market in March of this year, both the information provided by the company’s direct sales stores and the research reports provided by the brand promotion department all indicate that Hanma apparel has strong market competitiveness. To this end, following the opening of the first “Gemamas†home furnishings outlet store at Keqiao Tianhong Department Store, the second direct-operated store will be opened in Shaoxing Guoshang Building in early August, while in the provincial capital Hangzhou. The signing ceremony for the building's third direct-operated store will also be held in August. This year, Huatong Colour Spinning plans to open 10 "Gumalans" outlet stores in high-end commercial buildings in major cities in the province.
In order to realize the goal of large-scale investment in major cities in the country next year, and to open 100 “Giemalians†franchise stores, Huatong Colour Spinning has registered relevant companies in Shanghai, set up offices in Beijing, and opened direct sales stores. , brand promotion in the high-end market. It is worth mentioning that Huatong Color Spinning also signed an agreement with the Chinese Women's Volleyball Team to name the designated products, leveraging on the women's volleyball team to increase the visibility of the “Gymmasâ€.
Ji Guomiao said: "Gymmarans is the only brand designated by the domestic sports industry for underwear. Its intrinsic quality is particularly suitable for the clothing needs of sports and moisture. In the future, we must also expand into sports such as basketball. The brand name of the project designates the brand to be promoted in a wider range."
Huatong Color Spinning “Jamalans†home apparel is striding towards the high-end market and creating its own brand effect.
The Chinese women's volleyball team's official jerseys for the London Olympics are tailor-made by Huama Textile's "Jemaalans" hemp costumes. Before the expedition, the women's volleyball ladies who finished the Olympic warm-up match in Ningbo made a special trip to the “Gymalans†home accessories outlet store in Keqiao Tianhong Department Store. Ji Guomiao presented them with hemp underwear and socks. , towels and other home clothes.
Ji Guomiao positioned the famous high-end home furnishing brand "Giemalians", with the Chinese women's volleyball girl in the Olympics to improve fitness, steadily towards the world.
Upgrade, spanning from cotton to hemp
Huatong Color Spinning Co., Ltd., located in the Binhai Industrial Zone, once used the acquisition, processing, warehousing, sales, and production of white green yarn as its main business. In the international financial crisis in 2008, Huatong Color Spinning Co., Ltd., like other companies, was struggling for a time.
In the second half of this year, Huatong Color Spinning, a company struggling in the midst of adversity, cooperated with the PLA General Hanma Research Center and Xi’an Polytechnic University to develop a new generation of green health fiber—hemp and cotton blended yarns. Hemp and cotton blended a number of technical problems. Subsequently, Huatong Spun Yarn spent hundreds of millions of millions of dollars, launched an annual output of 6,000 tons of hemp and cotton blended yarn projects, and was listed as a national key industry revitalization and technological transformation project and received special financial subsidies.
Product upgrades are wide. In just over two years, Huatong Color Spinning Co., Ltd. has completed the process design of the fourth generation of hemp and cotton blended fabrics. It has overcome the shortcomings of balling, prickle, uneven color, and fading of hemp. Technology, obtained the national invention patent authorization, also as a batch production of ** fabrics and military socks replacement products. Academician Professor Yao Mu, an academician of the Chinese Academy of Engineering and a leader in the field of domestic textile materials, twice visited Huatong Textile, and evaluated: “We are at the forefront and have broad market prospects.â€
After achieving the leap from cotton to hemp, Huatong Color Spinning has upgraded its new target - the famous high-end Chinese hemp home clothing brand.
Quality, starting from raw materials
Summer, sweaty and dry underwear is still comfortable to wear on the body, wearing a day socks no smell - this is the consumer's most direct experience of the "Giemalians" home clothing.
Hemp fabrics are hailed as "the second layer of human skin" by the high-end markets in Europe and America. Its distinctive feature is that it is significantly superior to other hemp fabrics in terms of moisture absorption, antibacterial deodorant, anti-ultraviolet rays, and no itchiness. According to data, the hemp fiber's moisture absorption is 3 times that of pure cotton, and its fabric can shield more than 95% of ultraviolet rays.
"To be a high-end hemp clothing, raw materials are the first ring of quality assurance. We strive to start from raw materials." Ji Guomiao said.
As a result, while ensuring the original raw material supply channels, Huatong Spun through multi-spot field investigations and researches, and recently reached an agreement with Keshan County, Heilongjiang Province, with a cooperation intention of 50,000 mu hemp planting bases, and established “Gemalas†himself. Raw material base. At the same time, Huatong Color Spinning has established a technical team from yarn and fabric development to apparel design. In the field of yarn research and development, the “Fuxing Yanma Fiber R&D Shaoxing Studio†led by the domestic hemp textile expert Fu Yanyan was established. In terms of fabric apparel design, “Oudifin†design director, who currently ranks third in domestic underwear sales, was appointed as “ Guimaraes "Leader of home fashion design. Speaking of these, Ji Guomiao is very confident and confident. He said that “the foundation of basic work will be solid and the foundation of high-end brands will be firmly established.†“We now have more than 20 R&D and design teams, municipal-level enterprise technology centers, and we will upgrade to a corporate research institute in the future. It has become a technological highland for domestic hemp fiber, providing strong protection for the development and design of 'Giemaleans'.
Marketing, go straight to join the road
To create a high-end home furnishing brand, Huatong Color Spinning designed its direct marketing and franchising marketing strategy for its “Gemamas†before putting products on the market.
According to Ji Guomiao, “Gemalas†is a self-owned brand, but its story originated in Europe. Apart from the talent of aristocrats, it has excellent quality from raw materials, fabrics, and design. It can be described as a high-end brand.†Zhulian is a good match.
Since the “Jemaalans†home apparel formally entered the market in March of this year, both the information provided by the company’s direct sales stores and the research reports provided by the brand promotion department all indicate that Hanma apparel has strong market competitiveness. To this end, following the opening of the first “Gemamas†home furnishings outlet store at Keqiao Tianhong Department Store, the second direct-operated store will be opened in Shaoxing Guoshang Building in early August, while in the provincial capital Hangzhou. The signing ceremony for the building's third direct-operated store will also be held in August. This year, Huatong Colour Spinning plans to open 10 "Gumalans" outlet stores in high-end commercial buildings in major cities in the province.
In order to realize the goal of large-scale investment in major cities in the country next year, and to open 100 “Giemalians†franchise stores, Huatong Colour Spinning has registered relevant companies in Shanghai, set up offices in Beijing, and opened direct sales stores. , brand promotion in the high-end market. It is worth mentioning that Huatong Color Spinning also signed an agreement with the Chinese Women's Volleyball Team to name the designated products, leveraging on the women's volleyball team to increase the visibility of the “Gymmasâ€.
Ji Guomiao said: "Gymmarans is the only brand designated by the domestic sports industry for underwear. Its intrinsic quality is particularly suitable for the clothing needs of sports and moisture. In the future, we must also expand into sports such as basketball. The brand name of the project designates the brand to be promoted in a wider range."
Huatong Color Spinning “Jamalans†home apparel is striding towards the high-end market and creating its own brand effect.
An Evening Dresses is a long flowing woman's dress or gown usually worn to a formal affair. It ranges from tea and ballerina to full-length. Evening dresses are usually made of luxurious fabrics such as chiffon, velvet, satin, organza, etc. An evening dress is any formal dress that can be worn for a back tie event or night out on the town. Black tie events, wedding guests and military ball celebrations are just a few events that require an evening dress.
Evening Dresses
Evening Gown Long Dress,Evening Gown Short Dress,Evening Party Dress,Women's Evening Dresses
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