Mainland sports goods market entered retail restructuring

Although the sports brands in the Mainland face many challenges, after all, the huge market with 1.3 billion people needs to be overly pessimistic about the prospects of the industry. In June this year, the State Sports General Administration released the "Report on the Development of China's Sporting Goods Industry" ("Report"). From 2006 to 2011, the added value of the sporting goods industry in the Mainland expanded year by year, with an average annual compound growth rate of 17.63%. 176 billion yuan (***, the same below), accounting for more than 80% of the sports industry, has become the second largest sporting goods consumer market after the United States.

Industry's compound annual growth rate of 18%

Ma Jilong, director of the Sports Equipment and Equipment Center of the State General Administration of Sport, pointed out that the proportion of the sports industry in GDP has been rising, reaching 0.58% in 2011. At the same time, the proportion of the sporting goods industry in the sports industry is also rising, with an increase of 80%-85% between 2008 and 2011. He believes that in the future, the sporting goods industry in the Mainland will behave as five major development trends, namely, gradually rising trade protectionism will further affect the development of the industry; intensified competition in the industry, facing the second reshuffle; emerging market competition upgrade; sports goods companies to enter the electronics industry Business; and sporting goods to achieve intelligence.

Market attracts Chinese and foreign brands. The World Federation of Sporting Goods** Tail Shanji is also optimistic about the prospects of the mainland market. It means that with the development of the Mainland economy and more consumers participating in sports, the Mainland has become the most important production of sports shoes and sportswear. Bases, national brands and international brands also form a competitive trend. He predicted that the domestic market in the Mainland will be reshuffled into a period of retail restructuring that will have a significant impact on the sporting goods retail industry.