On the evening of October 19, 2021, the Pioneer Tide brand Metersbonwe "Brand New Life" will release the 2022 Spring/Summer series. Huang Minghao, Guo Caijie, THE9-An Qi, Bubu, Yang Yingge, Su Lianya, Wang Yitai, Yu Zhen, Secret Action and a group of new generation creators with original creativity gathered in the "Pioneer Cluster" At the scene, we will vividly interpret the trend of thousands of facets.
Rebirth, new creation of national tide
In 1995, Metersbonwe opened the golden age of Chinese local young trendy casual wear. 26 years later, Metersbonwe formed a new creative team to create together with local creators, and the edge returned. The declaration of "not taking the ordinary road" has since been integrated into the representative of the new era of "pioneer fashion brand", and has been given a new meaning-not to follow the path of the past, not to follow the path of others, and to take the spiritual path of pioneer fashion brand culture. Take the road of self, take the road of self-transformation. Meterbonwe opened a new era of national tide with a pioneering posture, and left a footnote to the true youth culture with costumes and styles. To make popular in the unpopular, tomorrow is here, and the future is unlimited.
The release of metersbonwe's "Better Rebirth" 2022 Spring/Summer series will be the first show in the brand's history in 26 years. The founder of the brand Zhou Chengjian said: "What is the new release of metersbonwe? The new release of metersbonwe is a new generation of pioneering spirit that the brand has advocated and advocated for 26 years, but it is a down-to-earth return-we return to the creation of the 042295 brand. The original intention of Japan has also returned to the epicenter of the true youth culture at the moment, resonating with them, creating and sharing together."
Pioneer position, cluster of stars
Meterbonwe's "Bright Rebirth" 2022 Spring/Summer series launch show was dazzlingly opened at Shanghai West Bund Dome Art Center. Meterbonwe uses the architectural language as the starting point, so that classicism and avant-garde aesthetics overlap in this time and space. Symmetrical, orderly, and extremely cold geometric lines converge upwards into a huge dome, making its appearance resemble the famous Pantheon of ancient Rome. The "Orange Superstar" art installation, designed and produced by the well-known contemporary artist Zhang Ding and commissioned by metersbonwe, hung high in the air. The twelve extended and multi-dimensional expansion of the horns appeared sharply, as if they were in contact with the rich and diverse ideologies. Shining shining under the shining light, like divine light shining in the sky, trying to break through the shackles of culture and obtain bold new inspiration.
Secret Action Band
STOLEN secret action band tailored the single "Aldebaran" for this show, incorporating the inspirational theme of "Orange Superstar" into the creative context of music, showing unlimited original vitality.
On the night of the big show, the stars were shining and the pioneers gathered. Huang Minghao, Guo Caijie, THE9-An Qi, Bubu, Yang Yingge, Su Lianya, Wang Yitai, Yu Zhen, Secret Action and many other pioneers came to the scene in person with their own unique personality styles. They used metersbonwe spring and summer series of products. And today’s release of the "Avant-Garde New Life" limited-edition capsule series, personally interpret the new generation trend of metersbonwe.
From left to right: Huang Minghao, Guo Caijie, THE9-An Qi
From left to right: Bubu, Yang Yingge, Su Lianya
From left to right: Wang Yitai, Yu Zhen, Chen Zhengfei
Covert operation
Self-made style, millennial resurgence
As a rebellious group, young people of different ages will use themselves as the carrier of "high-frequency trial and error". Today, when consumerism is flooding all corners of life, when people are unable to get out of the material desires presented by the Internet, fashion and fashion spirit have become the last battlefield.
In the 1990s, young people made extensive use of DIY and imagination to transform existing materials. This DIY spirit has returned to people's sight in the new series of metersbowne "A new life" 2022 spring and summer series. By hand-painting, symbols and totems of youth culture are drawn on casual jeans. These simple black line graphics reproduce the scene of middle school students "painting" on their school uniforms. So rebellion from adolescence has become the main expression of denim in this season.
When the millennium comes, a large number of visual elements of science and technology, the future, post-mechanics, and bionics have created a unique new century carnival. In the metersbonwe 2022 spring and summer series, a brand new style has appeared, which is the rebelism of casual clothing under the new metal wave. The new metal band represented by the "violent resistance machine" has once set off the most brilliant movement of rock music on a global scale. In terms of ideological expression and musical performance, they have brought strong stimulation to other aesthetic fields. This kind of cross-cultural The combination of background forms constitutes the dressing choice of the new generation of youth.
Whether it is regaining the DIY spirit, or revisiting the millennium, or even more hard-core expressions, these are revealing that the new metersbowne 2022 spring and summer series still builds that with the young people of every era. Row. In the metersbonwe 2022 spring and summer series, we can see a replica of the brand's logo Tee launched in 2000. This single product once brought a resounding sentence to the young Chinese of that era in the history of metersbowne. Slogan-"Don't take the usual path".
Model catwalk Look
In a set of portrait photos released by Metersbonwe, in this set of photos, we saw different and imaginative faces from this generation-Pikai, Doughboy, Reason, Gen Tu, Cai Jiacheng, sup_è€é“, Qiyuan, Bahachingi, Joey in, Yinyin, 16, DJ nanachi, Health Planning, Susu, Mianmian, Charity Ss B, G94, Kuku, Qioqio, Stella, Rui Ho, Achang. Their identities include musicians, rappers, stylists, tattoo artists, dancers, DJs, models, visual artists, network social masters, underground party darlings, but when they gather in the midnight club, bystanders will use One word to describe them-cool kids.
2022 Spring/Summer Series "Native Creativity" Portrait Project
There is no better place than All Club for the new mood of unbridled metersbonwe. After Party further detonated the original creative energy gathered in the show, and mtbw club officially opened.
Meterbonwe's "Avant-Garde Rebirth" 2022 Spring/Summer series released a big show, not only the interpretation of the new series of clothing, but also as a sharp blow to announce the new-bodied Rebirth of Metersbonwe. Meterbonwe maintains a pioneering attitude, breaks through boundaries and imagination, undergoes self-fission, and is reborn, showing infinite possibilities of avant-garde cultural expression. Tomorrow is here, the future is unlimited, are you ready?
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