Ni Ni, Huang Doudou, Wang Chuanjun and Wei Lai attended the grand opening of the flagship store of Peuterey Shanghai Kerry Centre

Ni Ni, Huang Doudou, Wang Chuanjun and Wei Lai attended the grand opening of the flagship store of Peuterey Shanghai Kerry Centre

Italian luxury casual fashion brand Peuterey opened its flagship store in Jingan Kerry Centre in Shanghai today. Ms. Francesca Lusini, President of Peuterey Group, Mr. Riccardo Coppola, Creative Director, and Mr. Gio Giacobbe, President of Brand Asia Pacific, together with the famous actor Ni Ni, jointly cut the ribbon for the unveiling of the flagship store and witnessed the heritage of Italian classics and luxury. In addition, dance artist Mr. Huang Doudou, popular actor Wang Chuanjun, well-known fashion graphic photographer Wei Lai, international make-up artist Andy Koh, host Louis, model Yu An and Cai Zhenni, domestic first-line makeup artist Zhang Zhe Lun and hair designer Xiao Yujian etc. The guests from all walks of life will add a bright star to this wonderful evening and witness the new milestone of the Peuterey brand.

Ms. Francesca Lusini said: “Peuterey Group attaches great importance to the development of overseas markets, especially in East Asia. After entering the Chinese market, we hope that the brand can quickly establish a high level of awareness. In the future, Peuterey will accelerate the opening of stores in China and increase market investment; for China Consumers bring Italian fashion that emphasizes quality and design."

Mr. Riccardo Coppola praised Ni Ni, “a new generation of oriental beauty”: “As a friend of Peuterey, Ni Ni’s temperament is unique and diversified, precisely embodying Peuterey's design philosophy of versatility and luxury leisure; at the same time, she is And the persistent pursuit of life is also consistent with the spirit of the Peuterey brand. We have reason to believe that Peuterey, the eternal casual fashion model that pursues exploration and urban travel, will be favored by more and more Chinese consumers."

On the same day, Ni Ni wore Peuterey Aiguille Noire 2014 Spring and Summer Women's V-joint color knit sweater and red three-piece spliced ​​skirt that Peuterey had just released at Milan Fashion Week, with a pure white lapel silhouette short jacket, which was elegant and intellectual. One. Talking about cooperation with Peuterey, Ni Ni did not hide her joy: “I am very happy to participate in the unveiling of the flagship store of Peurerey Shanghai Kerry Centre. I visited Peuterey’s Paris flagship store during this year’s Paris Fashion Week and today witnessed Peuterey’s presence in China. The opening of a new flagship store will continue to be as elaborate and sophisticated as in Europe, from the decoration style to the display, and it is a brand that is pursuing perfection.”

The flagship store of Peuterey Kerry Center follows the design concept of the European flagship store. At the same time, it absorbs the "Feng Shui" rules of China and combines innovative layouts with curved columns. The concrete walls and carpets are complemented by bronze hangers and glass display racks. Peuterey continues to innovate, develop brand philosophy, and the versatility and versatility of Peuterey's apparel.

Ni Ni, Huang Doudou, Wang Chuanjun and Wei Lai attended the grand opening of the flagship store of Peuterey Shanghai Kerry Centre